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Introducing the Swatch Sir Red SO28B704 from the Classic Collection, a masterpiece that embodies the perfect fusion of retro meets modern. This Swiss-made timepiece is an exquisite addition to any watch enthusiast's collection, boasting a plethora of features that showcase both classic sophistication and contemporary style.
At the heart of this timepiece lies a reliable Swiss quartz movement, ensuring precise and accurate timekeeping for your daily adventures. With a remarkable water resistance of up to 30 meters, you can confidently wear the Swatch Sir Red in various environments, whether it's during a casual stroll in the rain or a refreshing swim in the pool.
The Dial:
The dial of the Swatch Sir Red is a true work of art, featuring a stunning sun-brushed red finish that exudes elegance and charm. The orange superluminova indexes add a pop of colour and enhance legibility, making it easy to read the time, even in low-light conditions. The day-date display located at the 3 o'clock position provides you with the convenience of keeping track of both the day and date at a glance.
The Strap:
Adding a touch of distinction, the black strap of the Swatch Sir Red sports a textured debossed finish, elevating its overall appeal and making it the perfect companion for any occasion. But that's not all – this strap is not only stylish but also environmentally conscious, as it is crafted from biosourced materials. The biosourced black buckle clasp ensures a secure and comfortable fit while further contributing to the watch's eco-friendly profile.
The Case:
In keeping with its commitment to sustainability, the Swatch Sir Red boasts a biosourced case, reducing its environmental impact without compromising on style or durability. This watch sets a new standard in the world of horology by providing a stunning timepiece that is both fashion-forward and eco-conscious.
With its blend of classic elegance and modern flair, the Swatch Sir Red SO28B704 is a true embodiment of style and responsibility. Own a piece of horological art that not only complements your impeccable taste but also reflects your commitment to a greener future. Add this exceptional timepiece to your collection and elevate your style game to new heights.
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UK Delivery
| Selling Price | Royal Mail 48 (Tracked) |
Royal Mail 24 (Tracked & Signed) |
Special Delivery Next Day (Mon – Fri) |
Special Sunday Delivery (Before Sat 12pm) |
Royal Mail Special Delivery by 1pm |
|---|---|---|---|---|---|
| £0 to £99.99 | FREE | £4.99 | £7.99 | £7.99 | £9.99 |
| £100 to £499.99 | N/A | FREE | £7.99 | £7.99 | £9.99 |
| £500 or more | N/A | N/A | FREE | £7.99 | £9.99 |
We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.
We also offer Royal Mail Special Delivery service, which for an additional fee offers guaranteed delivery the next day before 1pm.
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.
Orders placed before 5pm (Monday–Friday) are dispatched the same day. Orders placed on Saturday or Sunday are dispatched the following Monday.
International Delivery
We are pleased to offer worldwide shipping. For accurate shipping rates, please add the item to your basket. Once you enter your shipping address, you will be offered all available options.
For the EU, EEA, and the rest of the world, the total price shown at checkout includes only the outbound Royal Mail / DHL shipping cost. You will be contacted by Royal Mail / DHL regarding duties and taxes. If you refuse the parcel and do not pay the required customs or duties, the outbound shipping cost will be deducted from your refund.
On average, delivery to the EU takes 3–5 working days, and delivery to the rest of the world takes 5–7 working days.
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Frequently Asked Questions
Yes — we are an Authorised Dealer for every brand we sell. All watches come with an official box, papers, and a full manufacturer’s warranty.
Every watch includes a manufacturer warranty. You’ll find more warranty info listed in the product description.
Orders placed before 5pm (Mon–Fri) are dispatched the same day. Order before 12pm on Sat for same-day dispatch. Free UK delivery is available on all orders, and tracking details are provided once shipped.
Yes — you have 30 days from delivery to return or exchange your item, provided it’s unused and in its original packaging.


