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MR.DADDY COLLECTION

Iconic Presence – Unrivalled

Wrist Game - Elevated.

Diesel Mega Chief Chronograph Stainless Steel Bracelet Black Dial Men's Watch DZ4318Diesel Mega Chief Chronograph Stainless Steel Bracelet Black Dial Men's Watch DZ4318
Diesel Mega Chief Stainless Steel Strap Black Dial Men's Watch DZ4308Diesel Mega Chief Stainless Steel Strap Black Dial Men's Watch DZ4308
Diesel Mega Chief Stainless Steel Strap Black Dial Men's Watch DZ4308 Sale price£168.00 GBP Regular price£259.00 GBP
Diesel Mega Chief Slim Gray Dial Stainless Steel Strap Men's Watch DZ4676Diesel Mega Chief Slim Gray Dial Stainless Steel Strap Men's Watch DZ4676
Diesel Mega Chief Slim Gray Dial Stainless Steel Strap Men's Watch DZ4676 Sale price£224.00 GBP Regular price£279.00 GBP
Diesel Mega Chief Chronograph Black Leather Black Dial Men's Watch DZ4344Diesel Mega Chief Chronograph Black Leather Black Dial Men's Watch DZ4344
Diesel Mega Chief Chronograph Black Leather Black Dial Men's Watch DZ4344 Sale price£259.00 GBP

Get 10% off Use code SIGNUP10

Diesel Mega Chief Chronograph Stainless Steel Bracelet Black Dial Men's Watch DZ4318Diesel Mega Chief Chronograph Stainless Steel Bracelet Black Dial Men's Watch DZ4318
Diesel Mega Chief Stainless Steel Strap Black Dial Men's Watch DZ4308Diesel Mega Chief Stainless Steel Strap Black Dial Men's Watch DZ4308
Diesel Mega Chief Stainless Steel Strap Black Dial Men's Watch DZ4308 Sale price£168.00 GBP Regular price£259.00 GBP
Diesel Mega Chief Slim Gray Dial Stainless Steel Strap Men's Watch DZ4676Diesel Mega Chief Slim Gray Dial Stainless Steel Strap Men's Watch DZ4676
Diesel Mega Chief Slim Gray Dial Stainless Steel Strap Men's Watch DZ4676 Sale price£224.00 GBP Regular price£279.00 GBP
Diesel Mega Chief Chronograph Black Leather Black Dial Men's Watch DZ4344Diesel Mega Chief Chronograph Black Leather Black Dial Men's Watch DZ4344
Diesel Mega Chief Chronograph Black Leather Black Dial Men's Watch DZ4344 Sale price£259.00 GBP

Get 10% off Use code SIGNUP10

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why choose DIESEL?

Defining bold style for over four decades.

Logo

Powerful. Rugged. Unstoppable.

Diesel fuses daring design with uncompromising durability to create timepieces that are as fearless as they are iconic crafted for those who live life with attitude and confidence.

With over forty years of pushing boundaries, Diesel has become a global symbol of edge and individuality admired for its bold statements, trusted for its resilient build, and celebrated for its unmistakable presence.

Discover The Collections

Mr. Daddy

The Diesel Mr. Daddy Watch collection makes a bold statement with its oversized design and distinctive, industrial-inspired details. Known for its multi-time zone functionality, rugged construction, and striking dials, this collection is crafted for individuals who embrace fearless style. Each Mr. Daddy watch features high-quality materials and unique aesthetics, combining practicality with a daring edge. Perfect for those who stand out from the crowd, Diesel Mr. Daddy Watches are the ultimate accessory for making a powerful impression.

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Streamline

The Diesel Streamline Watch collection is designed with a sleek, minimalist aesthetic that blends modern style with Diesel's signature boldness. Featuring clean lines, slim profiles, and eye-catching details, these watches offer a refined yet edgy look suitable for any occasion. Crafted with durable materials and understated dials, Diesel Streamline Watches are perfect for those who prefer a more streamlined approach to statement-making accessories, providing a versatile, stylish option that complements both casual and formal attire.

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Griffed

The Diesel Griffed watch combines sleek design with industrial edge. Featuring a 46mm case and a bold, multi-textured dial with chronograph functionality, it offers a striking balance of ruggedness and modern style. With its bold hour markers and sturdy build, the Griffed is crafted for those who appreciate refined details while making a powerful statement. Perfect for the trendsetter who demands both performance and attitude from their accessories.

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Mega Chief

The Diesel Mega Chief is a powerhouse of style and functionality. With its bold 51mm case, striking chronograph dial, and signature shield-like date window, this watch embodies modern industrial design. Crafted from durable materials and featuring oversized detailing, the Mega Chief is built for those who lead with confidence and aren’t afraid to stand out. A bold statement piece for the modern trailblazer.

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Vert

The Diesel Vert Watch collection stands out with its bold design and modern, futuristic appeal. Featuring oversized cases, striking green accents, and innovative dial layouts, these watches are crafted for those who enjoy pushing style boundaries. Built with durable materials and signature Diesel flair, the Vert Watch range merges functionality with a distinctive look, making it the ideal choice for trendsetters who value edgy, contemporary fashion in their accessories.

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Rasp

Diesel Rasp Watches: Bold Style with Everyday Durability
The Diesel Rasp collection strikes the perfect balance between rugged design and modern sophistication. Featuring textured dials, bold numerals, and industrial-inspired detailing, these watches are crafted for those who want to stand out effortlessly.

Available with durable stainless steel or leather straps, the Rasp watches offer versatile style and reliable quartz movement for precise timekeeping. With water resistance and robust construction, they’re designed to handle daily adventures without compromising on style.

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D-Sruptor

Diesel D-Sruptor Watches: Bold Design with a Futuristic Edge
The Diesel D-Sruptor collection delivers striking, modern designs that stand out. With oversized cases, bold colour accents, and unique geometric detailing, these watches are perfect for making a statement.

Built for durability and comfort, they feature stainless steel or silicone straps and reliable quartz movement for precise timekeeping. With water resistance for everyday functionality, D-Sruptor watches combine futuristic style with practicality, ideal for those who embrace bold fashion.

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Framed

Diesel Framed Watches: Modern Precision with Sleek Versatility
The Diesel Framed collection combines clean, structured designs with bold Diesel attitude. Featuring minimalist dials, angular cases, and subtle yet striking details, these watches are perfect for those who prefer a refined, contemporary style.

Crafted with stainless steel or leather straps, Framed watches offer both durability and comfort. Powered by reliable quartz movement and featuring water resistance, they balance everyday functionality with modern aesthetics.

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Diesel Bold Design

Diesel Bold Design is the brand’s signature approach to watchmaking combining oversized cases, rugged materials, and distinctive detailing to create timepieces that make an immediate impact. Unlike traditional watches that prioritise subtlety, Diesel is unapologetically bold, built to stand out in any setting.

Recognised worldwide for its fearless aesthetic and daring proportions, Diesel has become synonymous with individuality, confidence, and statement-making style.

DIESEL HISTORY

Diesel watches were introduced in the early 2000s as an extension of the bold, fashion-forward identity of the Diesel clothing brand founded by Renzo Rosso in 1978. Known for its rebellious and unconventional style, Diesel sought to bring the same fearless attitude to its timepieces. The brand partnered with the Fossil Group to produce watches that combined Italian design flair with reliable craftsmanship. Early Diesel watches quickly stood out for their oversized dials, rugged build, and distinctive industrial aesthetics, appealing to individuals who wanted accessories that made a statement.

Over the years, Diesel has continued to push the boundaries of watch design, incorporating modern technology and daring creativity. From the iconic Mega Chief and Mr. Daddy collections to smartwatches powered by Wear OS, Diesel has successfully blended fashion with function. The brand’s watches are celebrated for their bold proportions, intricate details, and fearless expression of individuality—traits that have made Diesel a global symbol of contemporary urban style and confidence.

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