hottest Swatch watches
Swatch Watches
why choose swatch?
Adding Color to Time Since 1983
Playful. Creative. Iconic.
Swatch redefines Swiss watchmaking with bold colours, innovative designs, and a spirit of fun that makes every timepiece a statement. Built for those who embrace individuality, Swatch blends quality craftsmanship with artistic flair to create watches that are as expressive as they are reliable.
With a legacy of breaking conventions and shaping trends since 1983, Swatch has become a global symbol of style, creativity, and accessible Swiss precision.
Discover The Collections
Neon
Turn up the color and energy with the Swatch NEON Collection! Inspired by the bold, electric vibes of the ’80s and ’90s, these vibrant watches are designed to make your style pop. Whether you’re chasing fun, making a statement, or just adding a splash of color to your day, NEON has the perfect watch to match your mood. Crank up your style, embrace the retro energy, and let your wrist do the talking.
Bright, eye-catching colors bring instant energy to any outfit, while retro-inspired designs celebrate the iconic neon era. Comfortable, durable, and playful, these watches are perfect for everyday wear. More than just a watch, each piece is a statement that lifts your mood and lights up your look.
Scubaqua
DRIFT INTO A WORLD OF COLOR, OCEANIC WONDER AND INNOVATION
WITH NEW SCUBA WATCHES
One moment you're standing on solid ground. The next, you are fully immersed in the
“jelly effect”, a deep-sea wonderland surrounded by some of the most fascinating
creatures in the sea. Alive with motion, color and the thrill of the deep this is no
longer a place—it’s a feeling you step into much like the sensation of putting on
one of the five watches from the new Swatch SCUBAQUA Collection!
Blossom Time
Experience the beauty of nature with the Swatch Blossom Time collection. These vibrant, floral-inspired watches bring a fresh, stylish touch to your wrist, featuring delicate petal motifs, soft pastel hues, and Swatch’s signature lightweight design. Perfect for springtime and beyond, Blossom Time watches blend Swiss precision with playful elegance.
Swatch The Simpsons
A Spooktacular Halloween and Day of the Dead. Embrace the Halloween spirit and celebrate the Day of the Dead with Swatch and The Simpsons! Discover our delightfully eerie and vibrant collection featuring the iconic family that knows how to make every moment unforgettable. Whether you’re looking for a spooky twist or festive flair, these watches are sure to bring joy, colour, and fun to your style.
Special Collections
Swatch Specials Collections are made up of limited edition pieces and collaborations. Since its inception Swatch has been producing products that build a bridge between all aspects of popular culture and the art of watchmaking. Their countless collaborations and limited releases are not only highly collectable and sought after, but a collaboration with Swatch serves as testament to their collaborators cultural relevance.
Our current Special Collection features watches from the Space Collection, the Planets Collection and collaborations with the likes of the Year of Dragon, Power of Nature, Museum of Modern Art (MoMA), Keith Haring and James Bond.
BIG BOLD
The Swatch Big Bold collection is inspired by bold ideas, designed for even bolder personalities. Every timepiece in the collection makes a statement, boasting a 47mm case and aesthetics inspired by urban streetwear. This collection calls out for those who are not afraid to put themselves upfront and who are proud to be different. BIG BOLD is an attitude, a mindset, a way of ‘being’ in the world.
Bioceramic
The Swatch Bioceramic collection sees Swatch entering a new territory through its latest innovation, this sees the release of a new and unique mix of ceramic and bio-sourced plastic. Two-thirds ceramic, one-third bio-sourced plastic, BIOCERAMIC is both resilient and resistant with a silk-like touch — uniting the best of both worlds. This new material is showcased using Big Bold designs. There are five colours to choose from: the classic design statements black and white, the “colour of the year” grey, optimistic sky-blue and new power-pink.
Original (Gent/Lady)
The Swatch Original collection is made up of two of the brand's sub-families: Gent and Lady. All of the watches belonging to the Original Collection are made out of plastic, but each one is different from the next as they are designed using a variety of sizes, styles and colours.
Irony
The Swatch Irony collection is made up entirely of metal watch cases offers you something whether your style is classy, casual, or anywhere in between, these tough and timeless stainless steel watches have you covered. The Swatch Irony collection also features Swatch's famous Sistem51 sub-family, which contain the world's first 51 part automatic movement instead of the customary 91 pieces.
Skin
The Skin collection is Swatch's thinnest range of watches, which achieve simple elegance through innovative, minimalist designs. It is split into two sub-families: Skin Classic and Skin Irony, with the latter being crafted out of stainless steel and measuring just 5.8mm in depth. Skin now also features watches made with bio-sourced materials.
SwatchPAY!
SwatchPAY! has finally arrived in the United Kingdom and is now compatible with Apple products (from the iPhone 7 onwards). This feature will allow you to connect your debit or credit card with your Swatch watch, so that you can simply tap your watch on a card reader to make a payment, just as you would with contactless or Apple Pay! SwatchPAY! can also be used in Austria, Germany, Ireland, Italy, Netherlands, Portugal, Poland, Russia, Switzerland and UAE.
WHAT IF...?
Welcome to a parallel universe, a realm where time takes a different shape, and innovation knows no bounds. In this enchanting world, the Swatch What If collection pays homage to the brand's rich history of creative exploration. Unveiling a stunning array of square watches, the collection delves into an alternative reality where Swatch's first watch prototypes included a square model back in 1981.
Swatch Destination Art Bangkok: THE WANDERER
Swatch’s The Wanderer flaunts vibrant storytelling and cultural heritage in one striking timepiece. Created by Bangkok artist Phannapast, its design draws from the tradition of protective amulets, centering on Hanuman as a symbol of loyalty and guardianship, surrounded by celestial motifs from the traditional Prajam Yam pattern.
featured models
SCUBAQUA
THE SIMPSONS
Swatch The Simpsons Collection Seconds Of Sweetness Pay! Quartz Yellow Dial Yellow Silicone Strap Unisex Watch SO29Z134-5300
View ProductBLOSSOM TIME
NEON
SWATCH history
By 1983 Switzerland was no longer considered the world’s leading country in the production of watches, the number of pieces manufactured in Switzerland fell from 43% to less than 15% between 1977-1983. This was a consequence of the ‘Quartz Revolution’ that began in 1969 with the release of the Seiko Astron, which was the first watch use mechanisms quartz. This presented itself a threat to the traditional methods of watchmaking.
Swatch’s story began in 1983 with Nicholas Hayek’s merger of Switzerland’s two largest watch producers at the time, ASUAG and SSIH. Hayek proposed that his product would undergo a huge transition: it would be mass produced, more affordable, powered by a quartz battery and marketed as a fashion watch. Each watch was to be made entirely out of plastic and to be made up of just 51 parts. Swatch took its name from the idea that it was a ‘second watch’, a watch that was to be considered a casual fashion statement.
Swatch has since established itself a master of collaborations, as they have engaged with artists, musicians, sports stars, brands and everything in-between. Swatch were pioneers in producing limited edition/small quantity products which have become highly collectable.
By 1992, Swatch had produced its 10 millionth watch and to this day it continues to diversify and innovate. Swatch’s latest development are their Big Bold Bioceramic models, which are world first! This innovation presents a new-era of sustainability and design as it is a mix of ceramic and bio-sourced plastic.
Need help?
Swatch FAQs
Swatch watches are proudly Swiss made, combining playful design with the precision and quality of Swiss watchmaking.
Most Swatch watches are water-resistant to 30 meters, making them splash-proof and suitable for everyday wear. However, they are not designed for swimming or diving unless specified.
Yes. Most Swatch watches use quartz movements powered by replaceable batteries. However, Swatch also offers automatic models in their Sistem51 and other collections.
With proper care, a Swatch watch can last many years. Battery-powered models typically need battery replacements every 2–3 years. Their durable design makes them reliable daily companions.
Yes. Swatch offers repair and service options through their official stores and service centers worldwide. Common services include battery replacement, strap changes, and movement servicing.
You can find answers to a wide range of topics, from orders and shipping to warranty and returns in our full FAQ section.