For over 50 years, Seiko 5 Sports has delivered consistently high levels of reliability, durability, performance and value that have endeared it to lovers of mechanical watches worldwide. Today, with the creation of a new design and a broad new collection, this much loved timepiece is re-born. Welcome to the new Seiko 5 Sports, a collection with all the same values but a fresh new look.

Seiko Conceptual watches are a collection of timepieces that are known for their innovative designs and unique features. Seiko's designers are given the freedom to experiment with new concepts and materials, resulting in watches that are truly one-of-a-kind.

Seiko Conceptual watches are often ahead of their time, incorporating features that are not yet widely available in other watches. They are cutting-edge, they are also highly functional and reliable. Seiko is known for its commitment to quality and craftsmanship, and this is evident in all of their watches, including the Conceptual collection.

The Seiko 5 family has set the standard in affordable, rugged and stylish watches since 1963. They incorporate simplicity, but seriousness. The name of the Seiko 5 derives from its five key attributes, which Seiko promised to include in every watch that belonged to the family. They are: automatic winding, displaying the day and date in a single window, water resistance, a recessed crown at the 4 o’clock position and a durable metal bracelet.

These highly coveted Seiko timepieces have been designed for those who seek to have something a little more unique on their wrist, or in their own personal collection. Due to the limited supply of these models and high demand for them, their value often appreciates making them the perfect investment pieces.