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Introducing the Swatch 'Shades of Neon' SO28J700: Your 90's inspired timekeeping companion that perfectly blends retro charm with modern functionality. Embrace the vibrant spirit of the 90's with this watch, boasting a unique combination of electric energy and timeless design.
Powered by a reliable quartz movement, this watch ensures precise and accurate timekeeping, so you can stay punctual in style. The smooth, sweeping motion of the second hand adds a touch of elegance to the playful essence of the neon hues.
The 'Shades of Neon' SO28J700 comes adorned with a captivating pink rubber strap, reminiscent of the iconic fashion trends from the 90's. The traditional buckle not only provides a secure fit but also exudes a sense of nostalgia, taking you back to the golden era of bold statements and carefree vibes.
Its 34mm case width strikes the perfect balance between retro chic and contemporary wearability. The ideal size to make a statement without overwhelming your wrist, this watch suits any occasion, whether it's a casual outing with friends or a night of dancing under neon lights.
Protecting the dial is a resilient mineral crystal glass, designed to withstand the rigors of daily wear while offering excellent clarity and scratch resistance. Feel confident knowing your timepiece is well-guarded against the tests of time.
Fear not the occasional splash or accidental dip, as the 'Shades of Neon' watch is water-resistant up to 30 meters. While not suitable for prolonged water exposure or swimming, this feature ensures your watch remains functional and stylish even in the face of spontaneous adventures.
With the Swatch 'Shades of Neon' SO28J700, revel in the nostalgia of the 90's while enjoying the benefits of modern craftsmanship. Add a burst of colour and retro flair to your wrist, and let this timepiece be a bold expression of your vibrant personality. Step back in time with Swatch!
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UK Delivery
| Selling Price | Royal Mail 48 (Tracked) |
Royal Mail 24 (Tracked & Signed) |
Special Delivery Next Day (Mon – Fri) |
Special Sunday Delivery (Before Sat 12pm) |
Royal Mail Special Delivery by 1pm |
|---|---|---|---|---|---|
| £0 to £99.99 | FREE | £4.99 | £7.99 | £7.99 | £9.99 |
| £100 to £499.99 | N/A | FREE | £7.99 | £7.99 | £9.99 |
| £500 or more | N/A | N/A | FREE | £7.99 | £9.99 |
We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.
We also offer Royal Mail Special Delivery service, which for an additional fee offers guaranteed delivery the next day before 1pm.
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.
Orders placed before 5pm (Monday–Friday) are dispatched the same day. Orders placed on Saturday or Sunday are dispatched the following Monday.
International Delivery
We are pleased to offer worldwide shipping. For accurate shipping rates, please add the item to your basket. Once you enter your shipping address, you will be offered all available options.
For the EU, EEA, and the rest of the world, the total price shown at checkout includes only the outbound Royal Mail / DHL shipping cost. You will be contacted by Royal Mail / DHL regarding duties and taxes. If you refuse the parcel and do not pay the required customs or duties, the outbound shipping cost will be deducted from your refund.
On average, delivery to the EU takes 3–5 working days, and delivery to the rest of the world takes 5–7 working days.
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Frequently Asked Questions
Yes — we are an Authorised Dealer for every brand we sell. All watches come with an official box, papers, and a full manufacturer’s warranty.
Every watch includes a manufacturer warranty. You’ll find more warranty info listed in the product description.
Orders placed before 5pm (Mon–Fri) are dispatched the same day. Order before 12pm on Sat for same-day dispatch. Free UK delivery is available on all orders, and tracking details are provided once shipped.
Yes — you have 30 days from delivery to return or exchange your item, provided it’s unused and in its original packaging.


