Swatch No Rules Broken Rules Black Dial Silicone Strap Unisex Casual Watch SO31L101
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Swatch No Rules Broken Rules Black Dial Silicone Strap Unisex Casual Watch SO31L101
Playfully rebellious and proudly unconventional, the Swatch No Rules Broken Rules SO31L101 is designed for those who challenge expectations. Featuring a sleek black dial disrupted by bold typographic elements and paired with a soft silicone strap, this unisex casual watch delivers a statement of freedom, individuality, and graphic flair. From the street to the studio, this Swatch piece doesn’t follow the rules—it breaks them.
BROKEN RULES
The black dial with the white text "Rules do not apply" makes this watch stand out. Under the biosourced glass, the time is shown by an orange seconds hand and black hour and minute hands that illuminate in the dark. A matte black loop with a printed, gold-colored safety pin pattern, a matte black strap with gold-colored studs, and a matte light blue Bioceramic buckle complete the matte light blue Bioceramic case.
Design & Features
Dial & Display
Dial Color: Black – Bold and clean with high-contrast.
Markers: Minimalist – No hour markers, allowing the text and design to take center stage.
Hands: White – Crisp and clear against the dark dial for high visibility.
Display: Analog – Three-hand configuration (hour, minute, second) with Swiss-made reliability.
Case & Build
Case Shape: Round – Classic Swatch silhouette with modern attitude.
Material: Bio-Sourced Plastic – Lightweight, eco-friendly, and durable.
Case Size: 34mm – Compact and unisex, perfect for everyday wear.
Crystal: Acrylic – Scratch-resistant and ultra-lightweight.
Crown: Push-Pull – Simple and easy to use.
Strap & Comfort
Strap Material: Silicone – Smooth and flexible, offering comfortable all-day wear.
Color: Black – Complements the graphic dial for a cohesive streetwear style.
Texture: Matte – Sleek finish with minimal branding.
Clasp: Buckle – Secure and adjustable for the perfect fit.
Movement & Performance
Movement: Swiss Quartz – Trusted timekeeping with low maintenance.
Functions: Hour, Minute, Second
Water Resistance: 30 metres (3 ATM) – Resistant to splashes and everyday moisture.
Specifications
Brand: Swatch
Model: SO31L101
Collection: No Rules
Movement: Swiss Quartz
Case Material: Bio-Sourced Plastic
Case Size: 34mm
Dial Color: Black with White Typography
Strap Material: Silicone
Crystal: Acrylic
Water Resistance: 30m (3 ATM)
Key Features
Graphic Typography Dial – “BROKEN RULES” design captures bold personal expression.
Eco-Conscious Build – Bio-sourced plastic case emphasizes sustainability.
Urban Street Style – Minimalist yet impactful look for creative individuals.
Compact Size – 34mm case ideal for smaller wrists or those who prefer a low-profile fit.
Unisex Appeal – Designed for anyone with an edge.
Who Is It For?
Nonconformists – For those who express their personality through what they wear.
Minimalists with Attitude – Clean lines with bold graphic detail.
Swatch Collectors – A standout design in the rebellious No Rules collection.
Gift Buyers – A fun and edgy gift for someone with a unique fashion sense.
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UK Delivery
| Selling Price | Royal Mail 48 (Tracked) |
Royal Mail 24 (Tracked & Signed) |
Special Delivery Next Day (Mon – Fri) |
Special Sunday Delivery (Before Sat 12pm) |
Royal Mail Special Delivery by 1pm |
|---|---|---|---|---|---|
| £0 to £99.99 | FREE | £4.99 | £7.99 | £7.99 | £9.99 |
| £100 to £499.99 | N/A | FREE | £7.99 | £7.99 | £9.99 |
| £500 or more | N/A | N/A | FREE | £7.99 | £9.99 |
We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.
We also offer Royal Mail Special Delivery service, which for an additional fee offers guaranteed delivery the next day before 1pm.
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.
Orders placed before 5pm (Monday–Friday) are dispatched the same day. Orders placed on Saturday or Sunday are dispatched the following Monday.
International Delivery
We are pleased to offer worldwide shipping. For accurate shipping rates, please add the item to your basket. Once you enter your shipping address, you will be offered all available options.
For the EU, EEA, and the rest of the world, the total price shown at checkout includes only the outbound Royal Mail / DHL shipping cost. You will be contacted by Royal Mail / DHL regarding duties and taxes. If you refuse the parcel and do not pay the required customs or duties, the outbound shipping cost will be deducted from your refund.
On average, delivery to the EU takes 3–5 working days, and delivery to the rest of the world takes 5–7 working days.
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Frequently Asked Questions
Yes — we are an Authorised Dealer for every brand we sell. All watches come with an official box, papers, and a full manufacturer’s warranty.
Every watch includes a manufacturer warranty. You’ll find more warranty info listed in the product description.
Orders placed before 5pm (Mon–Fri) are dispatched the same day. Order before 12pm on Sat for same-day dispatch. Free UK delivery is available on all orders, and tracking details are provided once shipped.
Yes — you have 30 days from delivery to return or exchange your item, provided it’s unused and in its original packaging.