







Braun Classic Quarts White Dial Alarm Clock BC12W
Official UK Authorised Retailer
Full Manufacturer Warranty
Free Delivery
Extended Christmas Returns Until 15th Jan 2026
Customer Service & Technical Support
Choose options
Braun Classic Quartz White Dial Alarm Clock BC12W
Simple, reliable, and timelessly designed, the Braun BC12W blends modern minimalism with practical functionality. Perfect for bedside use or travel, this clock reflects Braun’s heritage of clean, user-focused design.
Design & Display
-
Dial Color: White – Crisp and clean for excellent visibility.
-
Markers: Black Arabic Numerals – High-contrast layout for easy reading.
-
Hands: Black Hour/Minute, Yellow Second – Iconic Braun detailing for quick recognition.
-
Alarm Hand: Instantly distinguishable to set with ease.
-
Luminous Elements: Hour and minute hands glow in the dark for nighttime legibility.
Build & Dimensions
-
Case Shape: Round – Timeless silhouette with compact styling.
-
Case Color: White – Neutral and versatile to complement any room décor.
-
Material: Durable Plastic – Lightweight yet solid for daily use or travel.
-
Size: 75mm x 75mm x 35mm – Small enough for portability, big enough to read easily.
Functions & Features
-
Movement: Quartz – Silent sweep second hand ensures quiet operation.
-
Alarm: Crescendo Beep – Gradually increasing volume for a gentle wake-up.
-
Snooze Function: Yes – Tap to enjoy a few extra minutes of rest.
-
Backlight: Yes – Push-button illumination for clear viewing in the dark.
-
Silent Sweep: No ticking—ideal for light sleepers and quiet spaces.
Specifications
-
Brand: Braun
-
Model: BC12W
-
Movement: Quartz (Silent Sweep)
-
Dial Color: White
-
Case Color: White
-
Alarm Type: Crescendo Beep
-
Backlight: Yes
-
Snooze: Yes
-
Power: AAA battery (not included)
-
Dimensions: 75mm x 75mm x 35mm
Key Features
-
Silent Operation – No ticking to disturb rest or concentration.
-
Luminous Hands – Easily check the time in the dark.
-
Crescendo Alarm – Gentle and effective wake-up tone.
-
Minimalist Aesthetic – Clean design fits modern and classic interiors alike.
Who Is It For?
-
Design Purists – Those who value form following function.
-
Light Sleepers – Quiet movement means undisturbed rest.
-
Travelers – Small and durable, perfect for packing.
-
Gift Givers – A thoughtful and timeless present for anyone.
The Braun BC12W is more than an alarm clock—it’s a subtle statement of good design and daily reliability.
If you have any questions please click here
UK Delivery
| Selling Price | Royal Mail 48 (Tracked) |
Royal Mail 24 (Tracked & Signed) |
Special Delivery Next Day (Mon – Fri) |
Special Sunday Delivery (Before Sat 12pm) |
Royal Mail Special Delivery by 1pm |
|---|---|---|---|---|---|
| £0 to £99.99 | FREE | £4.99 | £7.99 | £7.99 | £9.99 |
| £100 to £499.99 | N/A | FREE | £7.99 | £7.99 | £9.99 |
| £500 or more | N/A | N/A | FREE | £7.99 | £9.99 |
We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.
We also offer Royal Mail Special Delivery service, which for an additional fee offers guaranteed delivery the next day before 1pm.
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.
Orders placed before 5pm (Monday–Friday) are dispatched the same day. Orders placed on Saturday or Sunday are dispatched the following Monday.
International Shipping & Duties (Delivered At Place – DAP)
We’re pleased to offer worldwide delivery with fully tracked and insured shipping.
How international orders work
All international orders are shipped on DAP (Delivered At Place) terms. This means:
- The price you pay at checkout covers your goods and international shipping only.
- WatchNation does not collect or charge any overseas sales tax, import VAT, or customs tariffs (duties).
- When your order reaches your country, local customs authorities may apply:
- Import VAT (value-added tax),
- Tariffs or customs duties (import taxes based on product category and value), and
- Handling or clearance fees from the courier.
These charges are set by your country’s customs authority and are payable by you before delivery.
You’ll be contacted directly by DHL with a secure link to pay any applicable charges. Once cleared, your parcel will be released and delivered promptly.
Estimated delivery times (after dispatch)
- European Union: approximately 2–5 working days
- Rest of World: approximately 5–7 working days
Customs processing times vary by country and may extend delivery slightly.
If import charges, tariffs, or duties are not paid
If local charges are unpaid or delivery is refused, the shipment will be returned to us. In this case, we will refund your order minus the outbound shipping cost and any return or customs fees billed to us by the carrier.
Estimating import costs
Import VAT and duty rates vary by country. You can check estimated import taxes and tariffs by contacting your local customs authority or using your government’s online import calculator.
More about delivery...

Need help?
Frequently Asked Questions
Yes — we are an Authorised Dealer for every brand we sell. All watches come with an official box, papers, and a full manufacturer’s warranty.
Every watch includes a manufacturer warranty. You’ll find more warranty info listed in the product description.
Orders placed before 5pm (Mon–Fri) are dispatched the same day. Order before 12pm on Sat for same-day dispatch. Free UK delivery is available on all orders, and tracking details are provided once shipped.
Yes — you have 30 days from delivery to return or exchange your item, provided it’s unused and in its original packaging.



