Swatch WHAT IF…LEMON? Quartz Yellow Dial Yellow Biosourced Strap Unisex Watch SO34J700

WatchNation is proud to be an authorised dealer for Swatch, the iconic Swiss watch brand celebrated for its vibrant designs, playful creativity, and reliable Swiss craftsmanship. We offer a carefully curated selection of Swatch watches, including models that showcase the brand’s signature blend of bold styling, innovative materials, and everyday versatility. When you choose WatchNation for your Swatch timepiece, you’ll enjoy several exclusive benefits:

2-Year International Warranty
Enjoy peace of mind with a valid 2-year international manufacturer warranty on your Swatch watch. This ensures protection against manufacturing defects and provides a worry-free ownership experience.

Dedicated Customer Service
Our friendly and knowledgeable customer service team is here to support you every step of the way. Whether you’re exploring specific Swatch models or simply need expert guidance during the buying process, we’re committed to delivering exceptional service.

Technical Support
Our trained watch specialists are available to assist you with technical queries or potential issues. Should your Swatch timepiece require attention, we’ll help guide you through the appropriate steps to ensure it continues to perform at its best.

Chester-Based Showroom
Visit our Chester showroom to explore our range of Swatch watches in person. Experience the brand’s celebrated Swiss craftsmanship and iconic design firsthand, while our expert staff help you find the perfect model that complements your style and everyday needs.

We’re excited to be your trusted partner in the world of Swatch watches. Explore our curated collection online or visit our Chester showroom today!

Grey Market Retailers

There is an old adage that states – if something is too good to be true, it usually is.

This is something that is very applicable to the watch industry, due to an influx of what are commonly referred to as Grey Market Sellers.

The following active online sellers are considered by WatchNation to be Grey Market Sellers and are not recognised by Braun:

JomaShop

CreationWatches

City Watches UK

WatchesZon

Best Quality Watches

E-Global Central

WatchNation will not price match against any Grey Market Seller.

Swatch Manufacturer Warranty

Enjoy peace of mind knowing your Swatch watch is covered by a valid manufacturer's warranty. This warranty ensures repairs and replacements are carried out according to Swatch’s policy, offering strong protection for your investment. Swatch manufacturer warranties typically cover defects in materials and workmanship for a 2-year period after purchase. This means that if your watch develops a manufacturing-related issue within two years, Swatch will repair or replace it free of charge.

Risks of Grey Market Sellers

Grey market sellers often provide limited or third-party warranties that may not offer the same comprehensive coverage as a Swatch manufacturer’s warranty. Here’s why you should be cautious:

Limited Coverage: Third-party warranties may only cover certain components of your Swatch watch, or they may exclude specific types of damage (e.g., water damage, accidental impact).

Authorisation Issues: Repairs under a third-party warranty may not be authorised by Swatch, potentially voiding the manufacturer’s warranty altogether. This could leave you responsible for repair costs.

Customer Service Challenges: Obtaining repairs or replacements under a third-party warranty can be inconvenient, especially if the warranty provider is based overseas. Dealing directly with Swatch ensures a smoother, more reliable process.

Benefits of Buying from WatchNation

By purchasing your Swatch watch from an authorised retailer like WatchNation, you can be confident that your watch is genuine and comes with a valid manufacturer’s warranty. WatchNation, as an authorised Swatch retailer, provides exceptional customer service, ensuring a smooth and hassle-free experience should you require any assistance with your Swatch watch. Since WatchNation is authorised by Swatch, any repairs or replacements under the warranty will be handled efficiently and directly with Swatch, minimising delays and complications.

UK Shipping

We are pleased to offer FREE shipping on all UK orders. All items sent to UK customers are fully insured for added peace of mind.

The below table provides a breakdown of our shipping rates based on the selling price of your order (including VAT and any discounts).

We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.

We also offer Royal Mail Special Delivery service, which for an additional fee offers guaranteed delivery the next day before 1pm 0r 9am.

*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.

Orders placed before 4pm (Monday-Friday) are dispatched the same day. Orders placed before 11am Saturday will also be dispatched same day. Orders placed after 11am Saturday or on Sunday are dispatched on the following Monday.

At this time we are not operating during UK bank holidays, Orders received on bank holidays will be dispatched promptly the next working day.

International Shipping

We are pleased to offer worldwide shipping. For accurate shipping rates, please add the item to your basket. Once you enter your shipping address, you will be offered all shipping options.

For the EU, EEA and the rest of the world, the total price you see in the checkout is only for the outbound Royal Mail / DHL Shipping cost. You will be contacted by Royal Mail / DHL regarding duties and taxies to be paid. Should you refuse the parcel and not pay the customs & duties charges dictated by DHL, there will be a refund deduction of the outbound shipping cost of your order, deducted from the order total.

On average, delivery to the EU will take between 3-5 working days and delivery to the rest of the world will take 5-7 working days.

To view our full delivery terms and conditions – click here

Right of Return:

In accordance with UK consumer law, you have the right to return goods to us within 14 days of receiving the item without the need to provide a reason. However, WatchNation offers all our customers 30 days from receiving their item to return their goods for change of mind. To exercise this right, you can notify us of your intent to return the goods by completing the online returns form provided below or by contacting us at customerservices@watchnation.com. If you choose not to inform us via the form or email, it may cause delays in processing the return and affect the eligibility to receive a refund

Change of Mind Returns:

We appreciate that you may change your mind once you receive the item and decide that it is not suitable to you. Therefore, we will accept the return of your purchase within 30 days of receiving the item, provided you simply change your mind and the product is still in its brand new and unused condition.

You must check items for any signs of visual or mechanical defects & if the watch is suitable for you before removing tags/plastic etc.

You are entitled to try on your watch but do not carry out any alterations as this will affect your eligibility for a refund.

Eligibility for Refund:

To be eligible for a full refund, you must ensure that the product you wish to return meets the criteria outlined in our returns and refund policy. The items must be returned in the condition they were supplied. The watch must be returned in new condition.

Specifically, your item(s) should be returned:

• In its original packaging
• With applicable protective stickers still intact
• With the security tag attached
• With the purchase receipt and warranty card
• In its original gift box
• Including any additional extras that were originally included, such as spare links, instruction manuals, etc.
• Including any gift with purchase (if relevant)

To view our full details on our return policy – click here.

When you purchase a Swatch watch from WatchNation, you’re not just getting a timepiece; you’re gaining access to a wealth of expertise and dedicated after-sales support. Here’s why choosing WatchNation makes a significant difference:

Knowledgeable Staff: Our team receives specialised product training to ensure they have a deep understanding of the Swatch watch collection, including key models, iconic designs, and movement technologies. They can answer your questions with confidence, helping you choose the Swatch watch that perfectly matches your style, preferences, and lifestyle, whether you’re looking for a bold statement piece, a playful everyday design, or a timeless classic.

Expert Advice: Beyond product knowledge, our staff can offer personalised advice tailored to your specific needs. Whether you’re a long-time watch enthusiast or a first-time buyer, they can guide you through the selection process, considering factors such as your budget, preferred styles, materials, and how you plan to wear your Swatch day-to-day.

Authorised Retailer Advantage: As an authorised Swatch retailer, WatchNation offers a seamless ownership experience. In the unlikely event that your Swatch watch requires servicing or repair, our team can manage the process efficiently. We can assist with initiating warranty claims and ensuring clear communication with Swatch’s service network. This removes the hassle of dealing with unauthorised repair centres that may not have the proper expertise or access to genuine Swatch parts.

Long-Term Swatch Support: The relationship with WatchNation doesn’t end at the point of purchase. We are dedicated to providing ongoing support throughout your Swatch watch ownership journey. Our staff can assist with any future questions or concerns, helping you get the most out of your investment and ensuring your Swatch watch continues to perform beautifully for years to come.

Visit our curated collection online or visit our Chester showroom today to experience the WatchNation difference and find your perfect Cestrian timepiece!