


Swatch WHAT IF...GRAY? Square Bioceramic Unisex Watch SO34M700
Choose options



Introducing the Swatch WHAT IF...GRAY? SO34M700 Unisex Square Bioceramic Watch – A harmonious blend of style, sustainability, and innovation, this timepiece is an embodiment of modernity and environmental consciousness.
The Dial:
Firstly, with its striking white dial adorned with sleek grey printing, this watch exudes a minimalist charm that complements any outfit, making it the perfect accessory for both men and women.
Designed with practicality in mind, the Swatch WHAT IF...GRAY? features a convenient day-date window positioned at 3 o'clock, ensuring you always stay on top of your schedule with just a quick glance. The use of biosourced glass further showcases the brand's commitment to reducing its ecological footprint, offering not only exceptional clarity but also a greener alternative to traditional watchmaking materials.
The Case:
Crafted with precision and durability, the watch boasts a solid matte grey bioceramic case that exudes an understated elegance while ensuring longevity. The case is matched by a solid matte grey bioceramic crown, seamlessly integrated for easy time and date adjustments.
The Bracelet:
Furthermore, emphasizing sustainability from case to buckle, the Swatch WHAT IF...GRAY? comes with a solid matte grey biosourced bracelet. This eco-friendly material not only looks stunning but also contributes to a cleaner planet. The solid matte grey biosourced loop adds a touch of continuity to the design, ensuring that every element of this timepiece aligns with the brand's eco-conscious vision.
To complete the look and functionality, the watch is equipped with a solid matte grey bioceramic buckle, securely fastening the watch around your wrist while maintaining a cohesive aesthetic.
Whether you're dressing up for a special occasion or adding a touch of sophistication to your daily attire, the Swatch WHAT IF...GRAY? SO34M700 Unisex Square Bioceramic Watch is the perfect companion. Embrace sustainability without compromising style – redefine your timekeeping experience with this eco-friendly masterpiece.
If you have any questions please click here
UK Delivery
| Selling Price | Royal Mail 48 (Tracked) |
Royal Mail 24 (Tracked & Signed) |
Special Delivery Next Day (Mon – Fri) |
Special Sunday Delivery (Before Sat 12pm) |
Royal Mail Special Delivery by 1pm |
|---|---|---|---|---|---|
| £0 to £99.99 | FREE | £4.99 | £7.99 | £7.99 | £9.99 |
| £100 to £499.99 | N/A | FREE | £7.99 | £7.99 | £9.99 |
| £500 or more | N/A | N/A | FREE | £7.99 | £9.99 |
We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.
We also offer Royal Mail Special Delivery service, which for an additional fee offers guaranteed delivery the next day before 1pm.
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.
Orders placed before 5pm (Monday–Friday) are dispatched the same day. Orders placed on Saturday or Sunday are dispatched the following Monday.
International Delivery
We are pleased to offer worldwide shipping. For accurate shipping rates, please add the item to your basket. Once you enter your shipping address, you will be offered all available options.
For the EU, EEA, and the rest of the world, the total price shown at checkout includes only the outbound Royal Mail / DHL shipping cost. You will be contacted by Royal Mail / DHL regarding duties and taxes. If you refuse the parcel and do not pay the required customs or duties, the outbound shipping cost will be deducted from your refund.
On average, delivery to the EU takes 3–5 working days, and delivery to the rest of the world takes 5–7 working days.
More about delivery...
Need help?
Frequently Asked Questions
Yes — we are an Authorised Dealer for every brand we sell. All watches come with an official box, papers, and a full manufacturer’s warranty.
Every watch includes a manufacturer warranty. You’ll find more warranty info listed in the product description.
Orders placed before 5pm (Mon–Fri) are dispatched the same day. Order before 12pm on Sat for same-day dispatch. Free UK delivery is available on all orders, and tracking details are provided once shipped.
Yes — you have 30 days from delivery to return or exchange your item, provided it’s unused and in its original packaging.


