Swatch Originals Tile Dial Quartz Blue Dial Silicone Strap Unisex Watch SO28M701
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Swatch Originals Tile Dial Quartz Blue Dial Silicone Strap Unisex Watch SO28M701
The Swatch Tile Dial SO28M701 makes an immediate impression with its sleek, matte grey bioceramic case and matching silicone strap. The watch strikes the perfect balance between minimalist style and everyday functionality. Its textured dark blue dial adds depth and character, while the light blue printed numerals and white minute track create a sense of refinement. The day-date window at 3 o'clock adds a touch of practicality, underscoring its versatile design.
“Tile Dial” is Swatch’s line that fuses clean, geometric design with vibrant colour contrasts. The collection is known for its modern, eye-catching aesthetic that transitions easily between casual and active wear. In the SO28M701, this philosophy is evident it’s a watch that looks as sharp in a creative workspace as it does on a weekend outing, pairing bold design with practical features.
Quartz Movement & Daily Use
Inside, the SO28M701 is powered by a Swiss quartz movement, offering reliable accuracy. The day-date function at 3 o'clock adds everyday convenience, while the luminescent hands ensure excellent readability in low-light conditions.
Build, Comfort & Water Resistance
The watch is built to last with a durable bioceramic case and a 34mm diameter that ensures a comfortable fit. The matching matte grey silicone strap provides a secure and comfortable wear, while the buckle clasp offers adjustability. With a water resistance of 30 metres (3 ATM), it’s robust enough for splashes and daily wear.
A Statement of Style and Function
The Swatch Tile Dial SO28M701 is more than a timepiece it’s a statement piece that blends minimalist design with reliable functionality. Its textured dark blue dial, light blue accents, and practical features make it a versatile accessory, ready to complement both casual and creative outfits.
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UK Delivery
| Selling Price | Royal Mail 48 (Tracked) |
Royal Mail 24 (Tracked & Signed) |
Special Delivery Next Day (Mon – Fri) |
Special Sunday Delivery (Before Sat 12pm) |
Royal Mail Special Delivery by 1pm |
|---|---|---|---|---|---|
| £0 to £99.99 | FREE | £4.99 | £7.99 | £7.99 | £9.99 |
| £100 to £499.99 | N/A | FREE | £7.99 | £7.99 | £9.99 |
| £500 or more | N/A | N/A | FREE | £7.99 | £9.99 |
We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.
We also offer Royal Mail Special Delivery service, which for an additional fee offers guaranteed delivery the next day before 1pm.
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.
Orders placed before 5pm (Monday–Friday) are dispatched the same day. Orders placed on Saturday or Sunday are dispatched the following Monday.
International Delivery
We are pleased to offer worldwide shipping. For accurate shipping rates, please add the item to your basket. Once you enter your shipping address, you will be offered all available options.
For the EU, EEA, and the rest of the world, the total price shown at checkout includes only the outbound Royal Mail / DHL shipping cost. You will be contacted by Royal Mail / DHL regarding duties and taxes. If you refuse the parcel and do not pay the required customs or duties, the outbound shipping cost will be deducted from your refund.
On average, delivery to the EU takes 3–5 working days, and delivery to the rest of the world takes 5–7 working days.
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Frequently Asked Questions
Yes — we are an Authorised Dealer for every brand we sell. All watches come with an official box, papers, and a full manufacturer’s warranty.
Every watch includes a manufacturer warranty. You’ll find more warranty info listed in the product description.
Orders placed before 5pm (Mon–Fri) are dispatched the same day. Order before 12pm on Sat for same-day dispatch. Free UK delivery is available on all orders, and tracking details are provided once shipped.
Yes — you have 30 days from delivery to return or exchange your item, provided it’s unused and in its original packaging.