WatchNation is proud to be an authorised dealer for ICE, the contemporary watch brand recognised for its bold styling, modern design philosophy, and commitment to dependable quality. We offer a carefully curated selection of ICE watches, including models that showcase the brand’s unique blend of functionality, innovation, and everyday versatility. When you choose WatchNation for your ICE timepiece, you’ll enjoy several exclusive benefits:

2-Year International Warranty
Enjoy peace of mind with a valid 2-year international manufacturer warranty on your ICE watch. This ensures protection against manufacturing defects and provides a worry-free ownership experience.

Dedicated Customer Service
Our friendly and knowledgeable customer service team is here to support you every step of the way. Whether you’re exploring specific ICE models or simply need expert guidance during the buying process, we’re committed to delivering exceptional service.

Technical Support
Our trained watch specialists are available to assist you with technical queries or potential issues. Should your ICE timepiece require attention, we’ll help guide you through the appropriate steps to ensure it continues to perform at its best.

Chester-Based Showroom
Visit our Chester showroom to explore our range of ICE watches in person. Experience the brand’s distinctive craftsmanship and modern appeal firsthand, while our expert staff help you find the perfect model that complements your style and everyday needs.

We’re excited to be your trusted partner in the world of ICE watches. Explore our curated collection online or visit our Chester showroom today!

Grey Market Retailers

There is an old adage that states – if something is too good to be true, it usually is.

This is something that is very applicable to the watch industry, due to an influx of what are commonly referred to as Grey Market Sellers.

The following active online sellers are considered by WatchNation to be Grey Market Sellers and are not recognised by Braun:

JomaShop

CreationWatches

City Watches UK

WatchesZon

Best Quality Watches

E-Global Central

WatchNation will not price match against any Grey Market Seller.

ICE Manufacturer Warranty

Enjoy peace of mind knowing your ICE watch is covered by a valid manufacturer warranty. This warranty ensures repairs and replacements are carried out according to ICE’s policy, offering strong protection for your investment. ICE manufacturer warranties typically cover defects in materials and workmanship for a 2-year period after purchase. This means that if your watch develops a manufacturing-related issue within two years, ICE will repair or replace it free of charge.

Risks of Grey Market Sellers

Grey market sellers often provide limited or third-party warranties that may not offer the same comprehensive coverage as an ICE manufacturer’s warranty. Here’s why you should be cautious:

Limited Coverage: Third-party warranties may only cover certain components of your ICE watch, or they may exclude specific types of damage (e.g., water damage, accidental impact).

Authorisation Issues: Repairs under a third-party warranty may not be authorised by ICE, potentially voiding the manufacturer’s warranty altogether. This could leave you responsible for repair costs.

Customer Service Challenges: Obtaining repairs or replacements under a third-party warranty can be inconvenient, especially if the warranty provider is based overseas. Dealing directly with ICE ensures a smoother, more reliable process.

Benefits of Buying from WatchNation

By purchasing your ICE watch from an authorised retailer like WatchNation, you can be confident that your watch is genuine and comes with a valid manufacturer's warranty. WatchNation, as an authorised ICE retailer, provides exceptional customer service, ensuring a smooth and hassle-free experience should you require any assistance with your ICE watch. Since WatchNation is authorised by ICE, any repairs or replacements under the warranty will be handled efficiently and directly with ICE, minimising delays and complications.

UK Shipping

We are pleased to offer FREE shipping on all UK orders. All items sent to UK customers are fully insured for added peace of mind.

The below table provides a breakdown of our shipping rates based on the selling price of your order (including VAT and any discounts).

We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.

We also offer Royal Mail Special Delivery service, which for an additional fee offers guaranteed delivery the next day before 1pm 0r 9am.

*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.

Orders placed before 4pm (Monday-Friday) are dispatched the same day. Orders placed before 11am Saturday will also be dispatched same day. Orders placed after 11am Saturday or on Sunday are dispatched on the following Monday.

At this time we are not operating during UK bank holidays, Orders received on bank holidays will be dispatched promptly the next working day.

International Shipping

We are pleased to offer worldwide shipping. For accurate shipping rates, please add the item to your basket. Once you enter your shipping address, you will be offered all shipping options.

For the EU, EEA and the rest of the world, the total price you see in the checkout is only for the outbound Royal Mail / DHL Shipping cost. You will be contacted by Royal Mail / DHL regarding duties and taxies to be paid. Should you refuse the parcel and not pay the customs & duties charges dictated by DHL, there will be a refund deduction of the outbound shipping cost of your order, deducted from the order total.

On average, delivery to the EU will take between 3-5 working days and delivery to the rest of the world will take 5-7 working days.

To view our full delivery terms and conditions – click here

Right of Return:

In accordance with UK consumer law, you have the right to return goods to us within 14 days of receiving the item without the need to provide a reason. To exercise this right, you can notify us of your intent to return the goods by completing the online returns form provided below or by contacting us at customerservices@watchnation.com. If you choose not to inform us via the form or email, it may cause delays in processing the return and affect the eligibility to receive a refund.

Change of Mind Returns:

We appreciate that you may change your mind once you receive the item and decide that it is not suitable for you. Therefore, we will accept the return of your purchase within 14 days of receiving the item, provided you simply change your mind and the product is still in its brand new and unused condition.

You must check items for any signs of visual or mechanical defects & if the watch is suitable for you before removing tags/plastic etc.

You are entitled to try on your watch but do not carry out any alterations as this will affect your eligibility for a refund.

Eligibility for Refund:

To be eligible for a full refund, you must ensure that the product you wish to return meets the criteria outlined in our returns and refund policy. The items must be returned in the condition they were supplied. The watch must be returned in new condition.

Specifically, your item(s) should be returned:

• In its original packaging
• With applicable protective stickers still intact
• With the security tag attached
• With the purchase receipt and warranty card
• In its original gift box
• Including any additional extras that were originally included, such as spare links, instruction manuals, etc.
• Including any gift with purchase (if relevant)

To view our full details on our return policy – click here.

When you purchase an ICE watch from WatchNation, you’re not just getting a timepiece; you’re gaining access to a wealth of expertise and dedicated after-sales support. Here’s why choosing WatchNation makes a significant difference:

Knowledgeable Staff: Our team receives specialised product training to ensure they have a deep understanding of the ICE watch collection, including key models, design elements, and movement technologies. They can answer your questions with confidence, helping you choose the ICE watch that perfectly matches your style, preferences, and lifestyle, whether you’re looking for a classic dress watch, a sporty chronograph, or a refined everyday piece.

Expert Advice: Beyond product knowledge, our staff can offer personalised advice tailored to your specific needs. Whether you’re a long-time watch enthusiast or a first-time buyer, they can guide you through the selection process, considering factors such as your budget, preferred features (automatic vs. quartz, specific functions), and lifestyle demands.

Authorised Retailer Advantage: As an authorised ICE retailer, WatchNation offers a seamless ownership experience. In the unlikely event that your ICE watch requires servicing or repair, our team can manage the process efficiently. We can assist with initiating warranty claims and ensuring clear communication with ICE’s service network. This removes the hassle of dealing with unauthorised repair centres that may not have the proper expertise or access to genuine ICE parts.

Long-Term ICE Support: The relationship with WatchNation doesn’t end at the point of purchase. We are dedicated to providing ongoing support throughout your ICE watch ownership journey. Our staff can assist with any future questions or concerns, helping you get the most out of your investment and ensuring your ICE watch continues to perform beautifully for years to come.

Visit our curated collection online or visit our Chester showroom today to experience the WatchNation difference and find your perfect Cestrian timepiece!