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LUMINOX LAUNCHES NEWEST COLLECTION IN PARTNERSHIP WITH THE ULTIMATE
SURVIVALIST BEAR GRYLLS USING ECOFRIENDLY MATERIAL
New Bear Grylls Survival Rule is 3 Watch Utilizes #tide Upcycled Plastic
Survive While Helping the Oceans Survive
Building on the success of the 2021 limited edition models, Luminox and Bear Grylls kick off 2022
with their latest collaboration: a triangulation of Survival, Making Every Second Count and
sustainable materials.
Luminox’s mantra of Every Second Counts takes a more serious tone when applied to Bear’s
Survival Rule of 3 incorporated on a removable sliding tab on the watch strap
- 3 Minutes without AIR
- 3 Hours without SHELTER
- 3 Days without WATER
- 3 Weeks without FOOD
For the 2022 iteration of the Survival Ro3, Bear Grylls challenged Luminox to push even further in
its quest for sustainability. The CO2 neutral company achieved this goal by utilizing new upcycled
plastic material for the case and black strap in partnership with Swiss based Tide Ocean SA. The
ecofriendly material provides equal durability and water resistance, both adventure essentials, as
CARBONOX™. It is available in two versions: black dial with black strap or black dial with orange
strap - both in #tide upcycled plastic.
Special dial design elements include and oversized 3 on the dial, a nod to the survival rule, which is
balanced by the Bear Grylls Never Give Up logo at 9 o’clock. As with every other Luminox
timepiece, it incorporates Luminox Light Technology, making sure that your timepiece is visible in
any light conditions for up to 25 years. The model boasts a 45mm case and water resistance to 200
meters with Grylls’ signature orange crown.
The Bear Grylls Survival Rule of 3 showcases Bear Grylls’ Never Give Up motto etched onto the
case alongside the brand’s long term sustainability partner, #tide. Together, the trio inspires
Luminox wearers to achieve greatness and make every second count.
Bear Grylls said, “Survival comes down to time and with this new release I want to respect the Rule
of 3. Whether you are an adventurist or just an enthusiast, understanding this rule reminds us to be
smart about the time we have and to be humble. I am proud of the new watch and the case
material which will result in less plastic in our oceans.”
Luminox is a pioneer in sustainability for the watch industry. Not only has Luminox made leaps and
bounds in the watch manufacturing process with recycled and upcycled materials, but Luminox has
also been CO 2 neutral since 2020. The Luminox Bear Grylls Survival Rule of 3 is the ultimate watch
for any and every adventurer, built not only to survive, but to help protect the environment we love
exploring.
Main Characteristics
Origin – Swiss Made
Always Visible – Constant glow for up to 25
years in any light condition
Size/Diameter – 45mm
Water Resistance – 200 meters, 20 ATM, 660
feet, individually tested
Movement – Ronda 515
Battery/Battery Life – 395 / 50 months
Case – #tide Ocean Material
Bezel – #tide Ocean Material
Case back – 316L stainless steel, screwed in
Crystal – mineral
Crown – 316L stainless steel, screw in,
Protected crown in Bear Grylls’ signature
orange
Height – 12mm
Weight – 76gr
UK Delivery
| Selling Price | Royal Mail 48 (Tracked) |
Royal Mail 24 (Tracked & Signed) |
Special Delivery Next Day (Mon – Fri) |
Special Sunday Delivery (Before Sat 12pm) |
Royal Mail Special Delivery by 1pm |
|---|---|---|---|---|---|
| £0 to £99.99 | FREE | £4.99 | £7.99 | £7.99 | £9.99 |
| £100 to £499.99 | N/A | FREE | £7.99 | £7.99 | £9.99 |
| £500 or more | N/A | N/A | FREE | £7.99 | £9.99 |
We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.
We also offer Royal Mail Special Delivery service, which for an additional fee offers guaranteed delivery the next day before 1pm.
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.
Orders placed before 5pm (Monday–Friday) are dispatched the same day. Orders placed on Saturday or Sunday are dispatched the following Monday.
International Shipping & Duties (Delivered At Place – DAP)
We’re pleased to offer worldwide delivery with fully tracked and insured shipping.
How international orders work
All international orders are shipped on DAP (Delivered At Place) terms. This means:
- The price you pay at checkout covers your goods and international shipping only.
- WatchNation does not collect or charge any overseas sales tax, import VAT, or customs tariffs (duties).
- When your order reaches your country, local customs authorities may apply:
- Import VAT (value-added tax),
- Tariffs or customs duties (import taxes based on product category and value), and
- Handling or clearance fees from the courier.
These charges are set by your country’s customs authority and are payable by you before delivery.
You’ll be contacted directly by DHL with a secure link to pay any applicable charges. Once cleared, your parcel will be released and delivered promptly.
Estimated delivery times (after dispatch)
- European Union: approximately 2–5 working days
- Rest of World: approximately 5–7 working days
Customs processing times vary by country and may extend delivery slightly.
If import charges, tariffs, or duties are not paid
If local charges are unpaid or delivery is refused, the shipment will be returned to us. In this case, we will refund your order minus the outbound shipping cost and any return or customs fees billed to us by the carrier.
Estimating import costs
Import VAT and duty rates vary by country. You can check estimated import taxes and tariffs by contacting your local customs authority or using your government’s online import calculator.
More about delivery...

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Frequently Asked Questions
Yes — we are an Authorised Dealer for every brand we sell. All watches come with an official box, papers, and a full manufacturer’s warranty.
Every watch includes a manufacturer warranty. You’ll find more warranty info listed in the product description.
Orders placed before 5pm (Mon–Fri) are dispatched the same day. Order before 12pm on Sat for same-day dispatch. Free UK delivery is available on all orders, and tracking details are provided once shipped.
Yes — you have 30 days from delivery to return or exchange your item, provided it’s unused and in its original packaging.



