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Introducing the Swatch Purest Love SO28W109 from our enchanting Valentine's Day Collection. Embrace the essence of love with this exquisite timepiece that captures the true spirit of romance.
The heart of this watch lies in its captivating design, starting with a mesmerizing red sun-brushed dial adorned with the word 'love.' Each glance at the watch will remind you of the purest and most profound emotions that love brings into our lives.
The cute arrows elegantly grace the dial as hands, playfully pointing towards every precious moment you share with your loved one. Their graceful movement adds an extra touch of charm, symbolizing the gentle gestures that unite two hearts.
The Swatch Purest Love SO28W109 boasts a clean-cut white silicone strap that exudes both sophistication and comfort. This thoughtfully crafted strap ensures a snug fit and enhances the watch's overall allure. The white biosourced buckle complements the strap perfectly, adding a touch of eco-friendliness to your fashionable accessory.
Encased in pristine white biosourced material, the watch reflects the purity of love and a commitment to sustainability. Meticulously designed with 30 meters of water resistance, you can confidently wear this timepiece throughout your romantic escapades without worrying about water splashes.
Within the heart of this beauty beats a reliable Swiss-made quartz movement, offering impeccable precision and accuracy. Each second on the watch represents the eternal bond you share with your special someone, making every moment cherished.
Celebrate your love in the most enchanting way possible with the Swatch Purest Love SO28W109. It's not just a watch; it's a symbol of affection, devotion, and a promise of eternal love. Choose this extraordinary timepiece and let it be a timeless reminder of your purest love story.
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UK Delivery
| Selling Price | Royal Mail 48 (Tracked)  | 
        Royal Mail 24 (Tracked & Signed)  | 
        Special Delivery Next Day (Mon – Fri)  | 
        Special Sunday Delivery (Before Sat 12pm)  | 
        Royal Mail Special Delivery by 1pm | 
|---|---|---|---|---|---|
| £0 to £99.99 | FREE | £4.99 | £7.99 | £7.99 | £9.99 | 
| £100 to £499.99 | N/A | FREE | £7.99 | £7.99 | £9.99 | 
| £500 or more | N/A | N/A | FREE | £7.99 | £9.99 | 
We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.
We also offer Royal Mail Special Delivery service, which for an additional fee offers guaranteed delivery the next day before 1pm.
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.
Orders placed before 5pm (Monday–Friday) are dispatched the same day. Orders placed on Saturday or Sunday are dispatched the following Monday.
International Shipping & Duties (Delivered At Place – DAP)
We’re pleased to offer worldwide delivery with fully tracked and insured shipping.
How international orders work
All international orders are shipped on DAP (Delivered At Place) terms. This means:
- The price you pay at checkout covers your goods and international shipping only.
 - WatchNation does not collect or charge any overseas sales tax, import VAT, or customs tariffs (duties).
 - When your order reaches your country, local customs authorities may apply:
      
- Import VAT (value-added tax),
 - Tariffs or customs duties (import taxes based on product category and value), and
 - Handling or clearance fees from the courier.
 
 
These charges are set by your country’s customs authority and are payable by you before delivery.
You’ll be contacted directly by DHL with a secure link to pay any applicable charges. Once cleared, your parcel will be released and delivered promptly.
Estimated delivery times (after dispatch)
- European Union: approximately 2–5 working days
 - Rest of World: approximately 5–7 working days
 
Customs processing times vary by country and may extend delivery slightly.
If import charges, tariffs, or duties are not paid
If local charges are unpaid or delivery is refused, the shipment will be returned to us. In this case, we will refund your order minus the outbound shipping cost and any return or customs fees billed to us by the carrier.
Estimating import costs
Import VAT and duty rates vary by country. You can check estimated import taxes and tariffs by contacting your local customs authority or using your government’s online import calculator.
More about delivery...
Need help?
Frequently Asked Questions
Yes — we are an Authorised Dealer for every brand we sell. All watches come with an official box, papers, and a full manufacturer’s warranty.
Every watch includes a manufacturer warranty. You’ll find more warranty info listed in the product description.
Orders placed before 5pm (Mon–Fri) are dispatched the same day. Order before 12pm on Sat for same-day dispatch. Free UK delivery is available on all orders, and tracking details are provided once shipped.
Yes — you have 30 days from delivery to return or exchange your item, provided it’s unused and in its original packaging.


