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In the 1970s, the Swiss watchmaking industry was in crisis. At a time when the world market was expanding strongly, Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. The Swiss had missed the boat, despite the fact that it was they who had developed the first quartz wristwatch. But the Swiss watchmaking industry was focused on traditional movements and continued to rely on proven sales methods. In 1982 the first Swatch collection is ready and sees the initial production run of 300,000 watches. In 1996 Swatch serves as sponsor and timekeeper at the 24th Stramilano in Italy, with 50,000 runners participating over the course of the two-day event. A Italian marathon runner and winner of the gold medal at the 1988 Olympic Games, accompanies Swatch, offering advice to participants in the races. The event also serves to promote the role of Swatch as Official Timekeeper at the upcoming Atlanta 1996 Olympic Games.

In the 1970s, the Swiss watchmaking industry was in crisis. At a time when the world market was expanding strongly, Swiss exports were falling.In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. The Swiss had missed the boat, despite the fact that it was they who had developed the first quartz wristwatch. But the Swiss watchmaking industry was focused on traditional movements and continued to rely on proven sales methods. In 1982 the first Swatch collection is ready and sees the initial production run of 300,000 watches. In 1996 Swatch serves as sponsor and timekeeper at the 24th Stramilano in Italy, with 50,000 runners participating over the course of the two-day event. A Italian marathon runner and winner of the gold medal at the 1988 Olympic Games, accompanies Swatch, offering advice to participants in the races. The event also serves to promote the role of Swatch as Official Timekeeper at the upcoming Atlanta 1996 Olympic Games.

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Filter products Showing 1 - 24 of 168 results
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Filter products Showing 1 - 24 of 168 results
Order By
Price
Brand
Gender
Movement
Face Colour
Strap Type
Water Resistance
Swatch Trovalized Quartz Movement Gold Dial Leather Bracelet Men’s Watch SS07M101
Swatch Time to Trovalize Quartz Movement Grey Dial Leather Bracelet Men’s Watch SS07M100
Swatch Powderbayang Quartz Movement Gold Dial Silicone Bracelet Mens Watch SUOM111
Swatch Cerise Moi Quartz Movement Red Dial Rubber Bracelet Women's Watch LW167
Swatch SKINDEEPBLINK Quartz Movement Blue Dial Silicone Bracelet Ladies Watch SYXS132
Swatch Essentials Blue Rails Quartz Movement Silver Dial Silicone Bracelet Mens Watch SUON714