Wenger celebrated its 125th anniversary in 2018 and can look back on a spanning history. A history that is shaped by passion as well as the world-famous “Swiss Army Knife”. Today the brand is concentrating on making watches at reasonable prices. Founded in 1893, the factory quickly made a name for itself through its innovative and precision. Under the direction of Theo Wenger, it was commissioned by the Swiss Army as the sole suppliers of genuine soldiers’ knives. After a devastating fire in 1986, the plant was rebuilt with the latest equipment. With the foundation in the watchmaking capital of Biel in 1997, Wenger entered the watchmaking business.
Its timepieces benefited from the brand’s expertise in producing high-tech instruments, and soon enjoyed world-wide renown thanks to their reliability and quality. In 2005 Victorinox took over Wenger in order to keep the traditional company in Swiss hands, and managed it as a subsidiary company with its own identity. Agile, up-to-date and at home in the world’s cities – but always with its traditional Swiss roots in mind. This is Wenger today. Wenger’s timepieces are reliable, functional and well-designed. They are designed for people who travel a lot and who therefore want to count on a Swiss brand at a reasonable price.