What began as a flirtation with dive watches, soon became a love affair, and eventually an obsession. Since then our story so far has been one of adventure, discovery, never accepting no as an answer, and an appreciation of function, design and beauty. It has been a quest to offer you a superlative automatic dive watch for under £250. Our hearts were set upon allowing you the opportunity to own a watch that shared a similar form and function typically synonymous only with iconic luxury brands, but at an attainable price point. The vision was clear, to provide our customers with the best dive watch in its class and we knew we had to create a collection of watches that possessed true capability and flawless design. We were not willing to compromise. We were going to push the boundaries of what could be achieved.

It soon became clear that we could not make our vision a reality without finding a partner to collaborate with. But little did we know, the perfect partner was only a few hours’ drive away, back where our own story began, in the centre of London. Finally, we had found a partner who truly understood our vision, Rotary. Throughout their illustrious 125 years history they have been consistently crafting accurate, reliable and high quality timepieces. From the release of the Aquaplunge in the 1960s that set the precedent for the iconic Aquadive 50 of the 1970s, Rotary established themselves as a prominent producer of tool watches during the golden era of dive watches. A shared passion in raising the bar and exceeding expectation of our customers allowed a genuine bond to form between ourselves and the Rotary team. The synergy between us took the concept to new heights.

Although at times the path was not clear, pursuit for excellence was unhindered. We had set ourselves the quest of delivering to you a superlative dive watch and we were not willing to compromise. Over the course of 18 laborious months of extensive research, rigorous testing, self-doubt and continual setbacks, the project eventually began to take shape. It has been a project that has been driven by two teams of like-minded individuals who are bound together by a common desire to make our vision a reality. What began as just a concept soon evolved into a reality. Although it was an arduous process it was essential if we were deliver on our promise of enabling you to be the owner of an affordable dive watch that would sit proudly in any watch collection.

The seven features that define each of the watches in the Super 7 Scuba range are rarely, if ever, seen together in one timepiece at this price range. We are enabling you the chance to own a timepiece that offers true capability and flawless design far beyond its price point, the perfect combination of form and function. A collection that has been designed with a meticulous attention to detail and a commitment to constantly push the boundaries of what is expected from a watch.

We want a Super 7 Scuba to accompany you on all of your adventures and endeavours that define your life. We want it to remind you of all that you have achieved and all that is to come. That’s why it should not be judged by its monetary value, but rather a personal value. To you those memories and aspirations are priceless.