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This week’s most-viewed and most-wanted — updated in real-time.

best-selling divers
Rugged builds and bold dials making waves this week.

Hamilton Picks

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The Edit
Discover WatchNation’s editorial hub — a space dedicated to deeper thinking, sharper insights, and real stories from across the world of watches. From expert reviews and collector interviews to cultural takes and brand deep-dives, this is where we explore the moments, mechanics, and meaning behind the timepieces we love.

Meet The new Victorinox air pro
Swiss-made, function-first, and engineered to withstand the routine knocks of daily wear.

unveiling the orient stretto date
Orient has chosen its 75th anniversary not to look back, but to look forward. Exclusive model available.

Authorised Dealers vs. Grey Market
When it comes to buying a watch, you want to ensure authenticity, quality, and peace of mind.