The Watch: Casio G-Shock Black White Men’s Alarm Chronograph GA-700-7AER

This Casio G-Shock Black Red Men’s Alarm Chronograph (GA-700-7AER) features a powerful and bold 3D face, with this robust styling being added to by the carved-metal-effect hands and centrally positioned function button.

Key Features:

• Countdown Timer
• Hand Moving Function
• Stopwatch
• World Time Function
• Auto Calendar
• 12 & 24 Hour Timekeeping
• LED-Backlit Display
• Water Resistant to 200m

The Family: G-Shock

At a time when watches were seen as fragile, delicate instruments, Casio’s head of watch design, Kikuo Ibe, set out in 1981 to create “a watch that doesn’t break, even when dropped.” After 200 prototypes and two years of development, the Casio G-Shock was launched in 1983. Gaining its now legendary toughness from Ibe’s revolutionary decision to suspend the module inside a hollow rubber structure, the G-Shock has been the go-to name in superbly durable and precise wristwear ever since.

The Brand: Casio

Casio was established in 1946 by Japanese engineer Tadao Kashio. The company entered the timepiece market in 1974 with the release of the Casiotron, the world’s first Auto Calendar watch. Only eleven years after entering this field, Casio completely reshaped global thought about the function a watch should perform with the release of the pioneering and now legendary G-Shock family. Innovation and world firsts have defined the company’s history ever since, the most striking of these being the release of the first ever touch screen watch in 1991, 24 years before the Apple Watch, and the first ever wrist camera watch in 2000. In short, Casio was producing smartwatches decades before the term had even been coined. Add to this the hipster popularity of the company’s retro designs, and Casio has firmly cemented its reputation as a famously reliable and precise name in both analogue and digital watches.

Who We Are

WatchNation is proud to be an authorized, established and respected supplier of Casio watches. We stock a broad and exciting range of these superb timepieces both online and in store. Visiting us in store, located at 15-17 Charles Street, Hoole, Chester, CH2 3AZ, gives you the opportunity to take a first-hand look at our fantastic range of high-quality timepieces, with our friendly team of staff always on hand to use their decades of experience to offer helpful advice, useful information and expert guidance. If you can’t pay a visit to our store, then our online delivery service guarantees that your latest timepiece will go from checkout to your wrist in a fast and reliable manner. These services are all a product of the motto on which WatchNation was founded and will forever operate – “Time for the People.”