






Braun Classic White Dial Alarm Clock BC22W
NO EXTRA FEES ON DELIVERY
Duties & taxes are included in the price you see at checkout
Official UK Authorised Retailer
Full Manufacturer Warranty
Easy Returns
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The Braun BC22W is a classic analogue alarm clock that exemplifies Braun’s minimalist design heritage, rooted in the brand’s long-standing philosophy of simplicity, clarity and usability. Its timeless silhouette, inspired by iconic Braun clocks of the 1980s, brings a refined yet functional presence to a bedside table, desk or living space, while offering reliable timekeeping and easy-to-use alarm features.
Clean Analogue Display & Legibility
The BC22W features a crisp white dial with contrasting black hour markers and hands, including luminous tips that improve visibility in low light. The iconic yellow second hand, synonymous with Braun’s design history, adds a subtle yet distinctive accent that enhances readability at a glance.
Crescendo Alarm & Snooze/Light Function
Equipped with a crescendo beep alarm, the alarm sound starts gently and gradually increases in intensity until deactivated, helping ensure a more comforting wake-up experience. A built-in snooze and light function allows you to pause the alarm and temporarily illuminate the dial with a soft backlight ideal for checking the time at night without harsh brightness.
Continuous Backlight & User Control
One of the BC22W’s standout features is its continuous backlight function, which subtly illuminates the dial in low-light conditions for effortless time reading at night. This feature can be turned on or off according to your preference, offering flexibility between night-time visibility and energy savings.
Quiet Precision Quartz Movement
At its heart, this clock is powered by a quiet precision quartz movement that delivers accurate and reliable timekeeping without disruptive ticking sounds an ideal attribute for bedrooms and quiet environments.
Practical & Durable Construction
Housed in a matte white plastic case, the BC22W balances durability with understated style. Its compact dimensions, approximately 97 mm high, 85.6 mm wide and 42 mm deep make it versatile enough for small nightstands or desk spaces, while luminous tipped hands ensure visibility even before backlight activation.
Battery-Powered Convenience
This clock operates on 3 × AA batteries (not included), allowing flexible placement away from power outlets. The battery-powered design also means simple maintenance and worry-free use without cords or chargers.
A thoughtful blend of timeless design, practical alarm functionality and everyday usability, the Braun BC22W is an excellent choice for anyone seeking a classic analogue clock with modern touches from its continuous backlight and crescendo alarm to silent quartz precision and luminous readability.
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Delivery Information
UK Shipping
We are pleased to offer FREE shipping on all UK orders. All items sent to UK customers are fully insured for added peace of mind.
The table below provides a breakdown of our shipping rates based on the selling price of your order, including VAT and any discounts.
| Selling Price | Royal Mail 48 Tracked |
Royal Mail 24 Tracked & Signed |
Special Delivery Next Day Orders placed Mon–Fri |
Special Sunday Delivery Orders placed before Saturday 12pm |
Royal Mail Special Delivery By 1pm |
|---|---|---|---|---|---|
| £0 to £99.99 | FREE | £4.99 | £7.99 | £7.99 | £9.99 |
| £100 to £499 | N/A | FREE | £7.99 | £7.99 | £9.99 |
| £500 or more | N/A | N/A | FREE | £7.99 | £9.99 |
We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.
We also offer Royal Mail Special Delivery, which for an additional fee offers guaranteed delivery the next day before 1pm.
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.
UK orders placed before 4pm Monday–Friday are dispatched the same day. Orders placed on Saturday or Sunday are dispatched on the following working day.
We are not open during UK bank holidays. Orders received on bank holidays will be dispatched promptly the next working day.
International Shipping & Duties
We’re pleased to offer worldwide delivery with fully tracked and insured shipping.
To make international delivery clearer, our shipping terms vary depending on the delivery country. Some destinations are shipped with duties and taxes included, while others may require local import charges to be paid before delivery.
DDP Destinations
For orders delivered to the USA, Canada and the European Union countries listed below, we ship on a DDP (Delivered Duty Paid) basis.
This means the price you pay at checkout includes:
- Your goods
- International shipping
- Applicable import duties
- Applicable taxes/VAT
- Customs clearance charges where applicable
Duties and taxes are included at checkout for the countries listed below. This means you should not be asked to pay additional import fees before delivery.
Countries currently shipped with duties and taxes included
North America
- United States
- Canada
European Union / Eurozone
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Estonia
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Latvia
- Lithuania
- Luxembourg
- Malta
- Netherlands
- Portugal
- Slovakia
- Slovenia
- Spain
European Union / Non-Euro Currency Countries
- Czech Republic / Czechia
- Denmark
- Hungary
- Poland
- Romania
- Sweden
If your delivery country is listed above, duties and taxes are included at checkout and you should not be asked to pay additional import duties or taxes before delivery.
Please note that delivery times can still vary if customs require additional checks, but any applicable duties and taxes should already be covered where DDP has been selected and charged at checkout.
Rest of World — DAP
For all other international destinations outside of the countries listed above, orders are shipped on a DAP (Delivered At Place) basis.
This means the price you pay at checkout covers:
- Your goods
- International shipping
It does not include overseas sales tax, import VAT, customs duties, tariffs, or courier clearance/handling fees.
When your order reaches your country, local customs authorities may apply additional charges, including:
- Import VAT or local sales tax
- Customs duties or tariffs
- Courier handling or clearance fees
These charges are set by your country’s customs authority and are payable by you before delivery.
If charges are due, you’ll usually be contacted directly by the courier with a secure link to pay any applicable fees. Once cleared, your parcel will be released for delivery.
Estimated Delivery Times After Dispatch
Customs processing times vary by country and may extend delivery slightly.
If Import Charges Are Not Paid
For DAP shipments, if local import charges, taxes, duties or courier fees are not paid, or if delivery is refused, the parcel may be returned to us.
In this case, we will refund your order minus:
- The original outbound shipping cost
- Any return shipping fees charged to us
- Any customs, duty, tax or clearance fees billed to us by the courier
Estimating Import Costs for DAP Countries
Import VAT, duty and tariff rates vary by country. For an estimate, please contact your local customs authority or use your government’s official import calculator before placing your order.
If your delivery country is listed as a duties and taxes included destination above, your order will be shipped on a DDP basis.
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Frequently Asked Questions
Yes — we are an Authorised Dealer for every brand we sell. All watches come with an official box, papers, and a full manufacturer’s warranty.
Every watch includes a manufacturer warranty. You’ll find more warranty info listed in the product description.
Orders placed before 5pm (Mon–Fri) are dispatched the same day. Order before 12pm on Sat for same-day dispatch. Free UK delivery is available on all orders, and tracking details are provided once shipped.
Yes — you have 14 days from delivery to return or exchange your item, provided it’s unused and in its original packaging.



