Having only been founded in 1975 as part of Desco von Schulthess of Zurich, Maurice Lacroix has enjoyed a rapid ascension to the pinnacle of Swiss watchmaking, picking up scores of awards and patents in the process. Desco von Schulthess began life as a silk trader in 1889, but by 1946 it had expanded to become the representative for luxury watch brands such as Audemars Piaget, Heuer, Eterna, and Jaeger-Lecoultre. In the years that followed, Desco became increasingly keen to expand its presence in the timepiece industry, with this culminating in the 1961 purchase of an assembly facility in the global capital of watchmaking, the Swiss Canton of Jura. Third party production ceased at this facility in 1975, and a new brand was launched, taking its name from a Desco board member named Mr. Lacroix. 2006 saw the company reveal the ML 106 calibre, the first movement installed in a Maurice Lacroix timepiece to be entirely designed and developed in-house; just a few decades after its creation, the company had joined the exclusive club of Swiss Manufacture brands with the capabilities to produce its own complex movement components for mechanical timepieces. State-of-the-art workshops in Mountfacon were needed as a result of this breakthrough, where to this day Maurice Lacroix watchmakers toil away to produce low-volume individual parts with high added value. The result of this is that each Maurice Lacroix timepiece is an expert blend of tradition, creative development and cutting-edge technology, meaning that every watch that leaves the workshop not just perfect in form but also in function. Now capable of producing fourteen unique and innovative movements, many of which are painstakingly finished by hand, Maurice Lacroix has collaborated with people as diverse as Wikipedia founder Jimmy Wales, golfer Justin Rose and musician Bob Geldof, and is also the official watch partner of FC Barcelona and the Red Bull Cliff Diving World Series. Such wide-ranging global recognition is testament to the formidable reputation this brand has amassed in a relatively short space of time; with this certain to grow given the calibre of superb products in continues to produce.

The Maurice Lacroix Pontos family pairs technical mastery with modern design, resulting in a stunning collection of timepieces with an enviable reputation for legibility. The very epitome of rigorous expertise, the Pontos range perfectly symbolizes the Maurice Lacroix ceaseless pursuit of technical innovation and artistic performance. Featuring the most contemporarily styled timepieces that the company has to offer, each is driven by a stunning mechanical heart and masterfully combines rigor and watchmaking expertise. Produced under the slogan “the art of keeping up with the times,” the Pontos collection guarantees that Maurice Lacroix remains as much a part of the future of timekeeping as it has of the previous eight decades.

Expertly avoiding the common chronograph trap of providing the wearer with a far too overwhelming dial, this Maurice Lacroix Ponto Blue Dial Men’s Chronograph (PT6388-SS001-430-1) is a contemporary style take on a classic timepiece design. Featuring an alluring sun-brushed blue dial that provides a highly functional contrast to the silver tone smaller dials, the timepiece teams this usability with luxury thanks to the inclusion of diamond-cut hands and indexes and a genuine calf leather black alligator pattern strap. A 26-jewel automatic movement ensures precision and reliability for the 30-minute chronographer and 12-hour chronographer, meaning that this timepiece is a perfect fusion of style and substance. Refreshing and attractive, this Maurice Lacroix Ponto Men’s Chronograph will easily adapt to whatever occasion the user attends and makes a stunning addition to any wardrobe.

WatchNation is proud to be an authorized, established and respected supplier of Maurice Lacroix watches. We stock a broad and exciting range of these superb timepieces both online and in store. Visiting us in store, located at 15-17 Charles Street, Hoole, Chester, CH2 3AZ, gives you the opportunity to take a first-hand look at our fantastic range of high-quality timepieces, with our friendly team of staff always on hand to use their decades of experience to offer helpful advice, useful information and expert guidance. If you can’t pay a visit to our store, then our online delivery service guarantees that your latest timepiece will go from checkout to your wrist in a fast and reliable manner. These services are all a product of the motto on which WatchNation was founded and will forever operate – “Time for the People.”