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Duties & taxes are included in the price you see at checkout
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LUMINOX LAUNCHES NEWEST COLLECTION IN PARTNERSHIP WITH THE ULTIMATE SURVIVALIST BEAR GRYLLS USING ECOFRIENDLY MATERIAL New Bear Grylls Survival Rule is 3 Watch Utilizes #tide Upcycled Plastic
Survive While Helping the Oceans Survive
Building on the success of the 2021 limited edition models, Luminox and Bear Grylls kick off 2022 with their latest collaboration: a triangulation of Survival, Making Every Second Count and sustainable materials. Luminox’s mantra of Every Second Counts takes a more serious tone when applied to Bear’s Survival Rule of 3 incorporated on a removable sliding tab on the watch strap
- 3 Minutes without AIR
- 3 Hours without SHELTER
- 3 Days without WATER
- 3 Weeks without FOOD
For the 2022 iteration of the Survival Ro3, Bear Grylls challenged Luminox to push even further in its quest for sustainability. The CO2 neutral company achieved this goal by utilizing new upcycled plastic material for the case and black strap in partnership with Swiss based Tide Ocean SA. The ecofriendly material provides equal durability and water resistance, both adventure essentials, as CARBONOX™. It is available in two versions: black dial with black strap or black dial with orange strap - both in #tide upcycled plastic.
Special dial design elements include and oversized 3 on the dial, a nod to the survival rule, which is balanced by the Bear Grylls Never Give Up logo at 9 o’clock. As with every other Luminox timepiece, it incorporates Luminox Light Technology, making sure that your timepiece is visible in any light conditions for up to 25 years. The model boasts a 45mm case and water resistance to 200 meters with Grylls’ signature orange crown.
The Bear Grylls Survival Rule of 3 showcases Bear Grylls’ Never Give Up motto etched onto the case alongside the brand’s long term sustainability partner, #tide. Together, the trio inspires Luminox wearers to achieve greatness and make every second count. Bear Grylls said, “Survival comes down to time and with this new release I want to respect the Rule of 3. Whether you are an adventurist or just an enthusiast, understanding this rule reminds us to be smart about the time we have and to be humble. I am proud of the new watch and the case material which will result in less plastic in our oceans.”
Luminox is a pioneer in sustainability for the watch industry. Not only has Luminox made leaps and bounds in the watch manufacturing process with recycled and upcycled materials, but Luminox has also been CO 2 neutral since 2020. The Luminox Bear Grylls Survival Rule of 3 is the ultimate watch for any and every adventurer, built not only to survive, but to help protect the environment we love exploring.
Main Characteristics Origin – Swiss Made Always Visible – Constant glow for up to 25 years in any light condition Size/Diameter – 45mm Water Resistance – 200 meters, 20 ATM, 660 feet, individually tested Movement – Ronda 515 Battery/Battery Life – 395 / 50 months Case – #tide Ocean Material Bezel – #tide Ocean Material Case back – 316L stainless steel, screwed in Crystal – mineral Crown – 316L stainless steel, screw in, Protected crown in Bear Grylls’ signature orange Height – 12mm Weight – 76gr
Delivery Information
UK Shipping
We are pleased to offer FREE shipping on all UK orders. All items sent to UK customers are fully insured for added peace of mind.
The table below provides a breakdown of our shipping rates based on the selling price of your order, including VAT and any discounts.
| Selling Price | Royal Mail 48 Tracked |
Royal Mail 24 Tracked & Signed |
Special Delivery Next Day Orders placed Mon–Fri |
Special Sunday Delivery Orders placed before Saturday 12pm |
Royal Mail Special Delivery By 1pm |
|---|---|---|---|---|---|
| £0 to £99.99 | FREE | £4.99 | £7.99 | £7.99 | £9.99 |
| £100 to £499 | N/A | FREE | £7.99 | £7.99 | £9.99 |
| £500 or more | N/A | N/A | FREE | £7.99 | £9.99 |
We know your order is important to you, so we use Royal Mail’s tracked delivery service on all UK orders.
We also offer Royal Mail Special Delivery, which for an additional fee offers guaranteed delivery the next day before 1pm.
*Royal Mail Tracked 24 and Royal Mail Tracked 48 services are 98% accurate but not guaranteed.
UK orders placed before 4pm Monday–Friday are dispatched the same day. Orders placed on Saturday or Sunday are dispatched on the following working day.
We are not open during UK bank holidays. Orders received on bank holidays will be dispatched promptly the next working day.
International Shipping & Duties
We’re pleased to offer worldwide delivery with fully tracked and insured shipping.
To make international delivery clearer, our shipping terms vary depending on the delivery country. Some destinations are shipped with duties and taxes included, while others may require local import charges to be paid before delivery.
DDP Destinations
For orders delivered to the USA, Canada and the European Union countries listed below, we ship on a DDP (Delivered Duty Paid) basis.
This means the price you pay at checkout includes:
- Your goods
- International shipping
- Applicable import duties
- Applicable taxes/VAT
- Customs clearance charges where applicable
Duties and taxes are included at checkout for the countries listed below. This means you should not be asked to pay additional import fees before delivery.
Countries currently shipped with duties and taxes included
North America
- United States
- Canada
European Union / Eurozone
- Austria
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Estonia
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Latvia
- Lithuania
- Luxembourg
- Malta
- Netherlands
- Portugal
- Slovakia
- Slovenia
- Spain
European Union / Non-Euro Currency Countries
- Czech Republic / Czechia
- Denmark
- Hungary
- Poland
- Romania
- Sweden
If your delivery country is listed above, duties and taxes are included at checkout and you should not be asked to pay additional import duties or taxes before delivery.
Please note that delivery times can still vary if customs require additional checks, but any applicable duties and taxes should already be covered where DDP has been selected and charged at checkout.
Rest of World — DAP
For all other international destinations outside of the countries listed above, orders are shipped on a DAP (Delivered At Place) basis.
This means the price you pay at checkout covers:
- Your goods
- International shipping
It does not include overseas sales tax, import VAT, customs duties, tariffs, or courier clearance/handling fees.
When your order reaches your country, local customs authorities may apply additional charges, including:
- Import VAT or local sales tax
- Customs duties or tariffs
- Courier handling or clearance fees
These charges are set by your country’s customs authority and are payable by you before delivery.
If charges are due, you’ll usually be contacted directly by the courier with a secure link to pay any applicable fees. Once cleared, your parcel will be released for delivery.
Estimated Delivery Times After Dispatch
Customs processing times vary by country and may extend delivery slightly.
If Import Charges Are Not Paid
For DAP shipments, if local import charges, taxes, duties or courier fees are not paid, or if delivery is refused, the parcel may be returned to us.
In this case, we will refund your order minus:
- The original outbound shipping cost
- Any return shipping fees charged to us
- Any customs, duty, tax or clearance fees billed to us by the courier
Estimating Import Costs for DAP Countries
Import VAT, duty and tariff rates vary by country. For an estimate, please contact your local customs authority or use your government’s official import calculator before placing your order.
If your delivery country is listed as a duties and taxes included destination above, your order will be shipped on a DDP basis.
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Frequently Asked Questions
Yes — we are an Authorised Dealer for every brand we sell. All watches come with an official box, papers, and a full manufacturer’s warranty.
Every watch includes a manufacturer warranty. You’ll find more warranty info listed in the product description.
Orders placed before 5pm (Mon–Fri) are dispatched the same day. Order before 12pm on Sat for same-day dispatch. Free UK delivery is available on all orders, and tracking details are provided once shipped.
Yes — you have 14 days from delivery to return or exchange your item, provided it’s unused and in its original packaging.



