{"product_id":"swatch-blueinjelly-so27e105","title":"Swatch BlueInJelly Quartz Transparent Dial Silicone Strap Watch SO27E105","description":"\u003ch3\u003e\u003cstrong\u003e BlueInJelly Quartz Transparent Dial Silicone Strap Watch SO27E105 RRP £85\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eWe all are longing for joyful colours, energy, dynamism and lightness! Nothing better than Big Bold Jelly new generation as a manifesto of summer spirit and a sporty, healthy and happy attitude. \u003c\/p\u003e\u003ch4\u003e\u003cstrong\u003eThe Case \u0026amp; Dial:\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eThe dial of this  BlueInJelly SO27E105 captures the blue sky, the breeze, the smell of powerful waves! It brings an unexpected hint of blue curaçao or anise, that bold splash of exotic that makes your drink - oops, your watch - unique! Bright and cool as a tingling blue ice lolly. Diving past the ocean blue you will be able to see all the intricate workings of the watch. These intricate workings all combine together to make a quartz movement which powers the hands. Also, on the dial is the  logo which can be seen towards the centre. Surrounding the dial is a transparent plastic case which provides the dial with protection while remaining see-through. The crown sits at the unique position of 2 o'clock which can be used to adjust the time.\u003c\/p\u003e\u003ch4\u003e\u003cstrong\u003eThe Strap:\u003c\/strong\u003e\u003c\/h4\u003e\u003cp\u003eThe transparent design is also present among the silicone strap. The strap itself sits comfortably around your wrist and fastened using a blue plastic buckle. The buckle has the engraving of the  logo which finishes off this piece nicely.\u003c\/p\u003e\u003cp\u003eThis watch has a water resistance of 30 metres, making it suitable for light splashes.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2020 Summer Collection\u003c\/td\u003e\n\u003ctd\u003eBig Bold Family\u003c\/td\u003e\n\u003ctd\u003eSilicone Strap\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlastic Case\u003c\/td\u003e\n\u003ctd\u003e47mm Case Width\u003c\/td\u003e\n\u003ctd\u003e11.75mm Case Thickness\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e44.8mm Case Height \u003c\/td\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003e\u003cstrong\u003eThe Family: Big Bold\u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eA new watch collection inspired by bold ideas, designed for even bolder personalities. With a kick from urban streetwear, these models have a simply striking 47mm watch head, with big arrows pointing your next move to the right direction. A totally new flat glass highlights the 3D print on the dial and flatters the watch’s contemporary design.\u003c\/p\u003e\u003ch3\u003e\u003cstrong\u003eThe Brand: \u003c\/strong\u003e\u003c\/h3\u003e\u003cp\u003eFounded in 1983,  was a direct response to the ‘watch-crisis’. The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling. In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focused on supplying the watch market with traditional movements paired with proven sale methods.\u003c\/p\u003e\u003cp\u003eThe name  derives from the idea that it was being a ‘second watch’ and the average  owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. The slogan ‘fashion that ticks’ summarises this ideology best.\u003c\/p\u003e\u003cp\u003e has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectable value, as they established the “ Collectors of ” club that had 74,500 members in less than two years.\u003c\/p\u003e\u003cp\u003eIf you have any questions please \u003ca href=\"https:\/\/www.watchnation.com\/contact-us\/\"\u003eclick here\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/WatchNationUK\/\"\u003efacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\"\u003eInstagram\u003c\/a\u003e!\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51504142451029,"sku":"SO27E105","price":76.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/SO27E105_sa000_ec001m.jpg?v=1758527825","url":"https:\/\/www.watchnation.com\/products\/swatch-blueinjelly-so27e105","provider":"WatchNation","version":"1.0","type":"link"}