Description

Swatch Electric Frog Quartz White Dial Green Silicone Strap Watch GE226 

The Strap:

The strap of this Swatch Electric Frog GG226 is made from silicone. The vibrant, zesty lime green strap has an unavoidable presence, that is bound to draw attention to your wrist. Also, rubber straps are advantageous because of their durable qualities, and the fact they are easy to wash and look after. The strap fastens easily using a plastic standard buckle.

The Dial:

The white dial is the perfect back drop for the hollowed out neon green indices and the green baton hands. Whilst the dial does retain a minimalistic design, the contrasting colour scheme makes it impossible to miss and gives you that stylish surge you need.

The Case:

Likewise, the case is equally as striking, as an even brighter green plastic case bestows this model with its distinctive looks. Interestingly a different tone of green has been used, which creates a subtle visual barrier between itself and the strap. It almost gives off the appearance that it is blending into the strap. A small crown is present besides the 3 o’clock mark.

The Functions:

Highly dependable quartz movement powers this model. This watch has a water resistance of 30 metres, making it suitable for light splashes.

Key Features:

The Brand: Swatch

Founded in 1983, Swatch was a direct response to the ‘watch-crisis’. The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling. In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focused on supplying the watch market with traditional movements paired with proven sale methods.

The name Swatch derives from the idea that it was being a ‘second watch’ and the average Swatch owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. The slogan ‘fashion that ticks’ summarises this ideology best.

Swatch has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectable value, as they established the “Swatch Collectors of Swatch” club that had 74,500 members in less than two years.

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