Description

Swatch Blue Away Quartz Blue Dial Blue Silicone Strap Watch GE721 RRP £54

The Strap:

The strap of this Swatch Blue Away GE721 is made from silicone. The dark teal design of the strap works perfectly with the dark teal dial. Also, rubber straps are advantageous because of their durable qualities, and the fact they are easy to wash and look after. The strap fastens easily using a plastic standard buckle.

The Dial:

The alluring teal blue dial is home to a plethora of eye-catching design features. Ranging from the orange hands, indices and day date window which contrast against the colour of the dial. The combination of orange and blue is produces the highest contrast than any of the other complementary color combinations. So this watch certainly as an imposing aura!

The Case:

Likewise, the case is equally as attractive, as a transparent plastic case bestows this model with its distinctive looks. Perhaps the most distinguishable of all the design features is the hypnotic Swatch Solar Spectrum glass, which has an iridescent appearance. A small crown is present besides the 3 o’clock mark.

The Functions:

Highly dependable quartz movement powers this model. This watch has a water resistance of 30 metres, making it suitable for light splashes.

Key Features:

The Brand: Swatch

Founded in 1983, Swatch was a direct response to the ‘watch-crisis’. The ’watch crisis’ began in 1970’s due to the increase in production of cheap, mass-produced quartz watches from the Far East. Swiss exports were falling. In the space of just a few years, the number of persons employed in the Swiss watchmaking industry fell to less than 40,000. Despite this the Swiss watchmaking industry remained focused on supplying the watch market with traditional movements paired with proven sale methods.

The name Swatch derives from the idea that it was being a ‘second watch’ and the average Swatch owner used their collection as an emotional statement to suit whatever mood they were in. Their watches soon became primarily used as a ‘fashion accessory’ rather than a device to tell the time. The slogan ‘fashion that ticks’ summarises this ideology best.

Swatch has always immersed itself in popular culture. Doing so through collaborations and sponsorship of special events, creating limited products with high demand. The brand is well aware of its collectable value, as they established the “Swatch Collectors of Swatch” club that had 74,500 members in less than two years.

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