Description

LUMINOX LAUNCHES NEWEST COLLECTION IN PARTNERSHIP WITH THE ULTIMATE SURVIVALIST BEAR GRYLLS USING ECOFRIENDLY MATERIAL New Bear Grylls Survival Rule is 3 Watch Utilizes #tide Upcycled Plastic

Survive While Helping the Oceans Survive

Building on the success of the 2021 limited edition models, Luminox and Bear Grylls kick off 2022 with their latest collaboration: a triangulation of Survival, Making Every Second Count and sustainable materials. Luminox’s mantra of Every Second Counts takes a more serious tone when applied to Bear’s Survival Rule of 3 incorporated on a removable sliding tab on the watch strap

• 3 Minutes without AIR
• 3 Hours without SHELTER
• 3 Days without WATER
• 3 Weeks without FOOD

For the 2022 iteration of the Survival Ro3, Bear Grylls challenged Luminox to push even further in its quest for sustainability. The CO2 neutral company achieved this goal by utilizing new upcycled plastic material for the case and black strap in partnership with Swiss based Tide Ocean SA. The ecofriendly material provides equal durability and water resistance, both adventure essentials, as CARBONOX™. It is available in two versions: black dial with black strap or black dial with orange strap – both in #tide upcycled plastic.

Special dial design elements include and oversized 3 on the dial, a nod to the survival rule, which is balanced by the Bear Grylls Never Give Up logo at 9 o’clock. As with every other Luminox timepiece, it incorporates Luminox Light Technology, making sure that your timepiece is visible in any light conditions for up to 25 years. The model boasts a 45mm case and water resistance to 200 meters with Grylls’ signature orange crown.

The Bear Grylls Survival Rule of 3 showcases Bear Grylls’ Never Give Up motto etched onto the case alongside the brand’s long term sustainability partner, #tide. Together, the trio inspires Luminox wearers to achieve greatness and make every second count. Bear Grylls said, “Survival comes down to time and with this new release I want to respect the Rule of 3. Whether you are an adventurist or just an enthusiast, understanding this rule reminds us to be smart about the time we have and to be humble. I am proud of the new watch and the case material which will result in less plastic in our oceans.”

Luminox is a pioneer in sustainability for the watch industry. Not only has Luminox made leaps and bounds in the watch manufacturing process with recycled and upcycled materials, but Luminox has also been CO 2 neutral since 2020. The Luminox Bear Grylls Survival Rule of 3 is the ultimate watch for any and every adventurer, built not only to survive, but to help protect the environment we love exploring.

Main Characteristics Origin – Swiss Made Always Visible – Constant glow for up to 25 years in any light condition Size/Diameter – 45mm Water Resistance – 200 meters, 20 ATM, 660 feet, individually tested Movement – Ronda 515 Battery/Battery Life – 395 / 50 months Case – #tide Ocean Material Bezel – #tide Ocean Material Case back – 316L stainless steel, screwed in Crystal – mineral Crown – 316L stainless steel, screw in, Protected crown in Bear Grylls’ signature orange Height – 12mm Weight – 76gr