Pulsar was born in an age of optimism. In the 1970’s, everything seemed achievable through the rapidly growing technological expertise at the world’s fingertips. Space flight had been converted from dream to reality, computer science was developing at break neck speed and electronics seemed to deliver new advances every day. Pulsar symbolised the age. It was new and it was bold, it was surprising and different. Pulsar, the world’s first electronic digital watch, created a sensation when it was unveiled in New York in 1972 and it changed the perception of time. Following its successful launch and being James Bond’s watch of choice, Pulsar joined the Seiko Corporation, enabling the brand to bring further surprises; the first calculator watch and the first all-quartz watch line in 1981 were among its achievements. Throughout the 80s and 90s Pulsar continued to bring new products that were born to be different.