NEW GENT - WatchNation

Best Price Promise

We are confident that our prices are the lowest that you will find in the UK. However, in case you find exactly the same item at a lower price elsewhere, please fill in this form or call us on 01244 621704 (Mon-Sat 9-5).

Once we can verify the price match request, we will contact you by telephone/email.
We will aim to reply to you within 1 working day.

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Terms and Conditions

We only price match against UK based web sites.
We only price match with other official dealers.
We do not price match with eBay listings, second hand goods or imports from the grey market.
We cannot price match with clearance or liquidation sales.
Although we make every effort to offer you the best possible price, we reserve the right to refuse any price match request for any reason.

Make us an Offer

We are confident that our prices are the lowest that you will find in the UK. However, we will offer you the opportunity to purchase the product at that lower price from WatchNation.

Please fill in the form below (or phone 01244 621704), stating the offer price. Our opening times are Monday to Saturday, 9.00 am to 5.00 pm.
Once we receive the offer via the form we will review it and contact you by telephone/email.
We will aim to reply to you within 10 minutes Monday-Saturday 9.00 am to 5.00 pm.

Terms and conditions

We will not compare nor compete our prices with any of the below unauthorised sellers;

Jomashop
CreationWatches
CityWatches UK
WatchesZon
Best Quality Watches
EGlobal Central

To find out more please visit our Grey Market Seller guide for more information.

If a product is already discounted with a strike through we are unlikely to offer any further discounts.

Returns Policy

Condition of Refunds/Exchanges

While it’s perfectly okay to try your watch on, in order to achieve a full refund you must return it in an unworn condition in its original packaging and complete with the security tag, purchase receipt, warranty, and any other relevant extras that came as part of your purchase, such as spare links. Failure to do so will, unfortunately, disqualify you from a full refund.

We are not able to refund or exchange watches that have been sized by the customer or another jewellers or watch specialist.

This refund policy is only applicable to watches/jewellery sold via our website. For watches purchased from our Hoole store, contact the store directly. Any watches/jewellery that arrive damaged must be reported within 24 hours of arrival.

For more information click here.

Grey Market Retailers

There is an old adage that states – if something is too good to be true, it usually is.

This is something that is very applicable to the watch industry, due to an influx of what are commonly referred to as Grey Market Sellers.

The following active online sellers are considered by WatchNation to be Grey Market Sellers and are not recognized by Seiko;

JomaShop
CreationWatches
CityWatches UK
WatchesZon
Best Quality Watches
E-Global Central

WatchNation will not price match against any Grey Market Seller.

Click here to learn more.

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Applied Filters

Dragon Ball Z Gohan Unisex Watch SUOZ345

Dragon Ball Z Kamesennin Unisex Watch SUOZ346

Fathers Day Star Dad Quartz Silver Dial Green Silicone Strap Mens Watch …

Keith Haring X Disney Mickey Mouse Blanc Sur Noir Watch SUOZ337

Swatch ALL ABOUT DAD New Gent Watch SO29Z704

Swatch Biosourced Mono Black Again Unisex Watch SO29B704

Swatch BLUE RINGSPAY! New Gent SO29N103-5300

Swatch BLUEDAZEPAY! New Gent Watch SO29K112-5300

Swatch New Gent ‘Purple Rings Yellow’ Quartz Unisex Watch SO…

Swatch The Simpsons Collection Seconds Of Sweetness Pay! Quartz Yellow D…

Swatch The Simpsons Collection Seconds Of Sweetness Quartz Yellow Dial Y…

Swatch The Simpsons Collection Wondrous Winter Wonderland Quartz Red Dia…

Swatch TIME WITH ANDY ANDERSON (41mm) Yellow Dial Silicone Strap Watch S…

Swatch New Gent ‘Silver Glam Again’ Quartz Unisex Watch SO29…

Swatch New Gent Quartz Grey Dial Grey Silicone Strap Unisex Watch SVIM10…

Swatch SwatchPAY! Ocean Pay! Quartz Blue Dial Blue Silicone Strap Unisex…

Swatch SwatchPAY! Blackback Pay Quartz White Dial Black Silicone Strap U…

Swatch SwatchPAY! BnWPAY! Quartz Green Dial Green Silicone Strap Unisex …

Terms and Conditions

Condition of Refunds/Exchanges