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Hugo Boss

Hugo Boss

Hugo Boss set up his first clothing factory in Metznigen, Germany in 1924, but it wasn’t until 1999 that the Hugo Boss Orange line was introduced. Aiming to bring trademark Hugo Boss elegance to a younger, more hip market, Hugo Boss Orange currently sits as the company’s most in-demand ranges, ensuring that one of the world’s premier fashion lines remains as relevant as ever in the modern world.As rugged and outdoorsy as the legendary surfing city from which it takes its name, the Hugo Boss Orange Honolulu family pairs classic adventure watch styling with trademark Hugo Boss design. The result of this is a fashionable and contemporary update on a watch style that has been enduring popular ever since it was first released.

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