Founded in Geneva in 1874, Clerc originally produced handcrafted bespoke pocket watches for European royalty, heads of state and artists, beginning a tradition of excellence that continues to permeate the company to this day. Until the 1970s, Maison Clerc collaborated with the biggest names in watchmaking, including Rolex and Jaeger-LeCoultre, leading them to become the timepiece of choice for the likes of Salvador Dali and Paco Rabanne. Such was Clerc’s outstanding reputation for high-quality, unique watches. Charles De Gaulle even gifted a one-of-a-kind model to USSR leader Nikita Khrushchev during a state visit in the 1950s. It was during this period that the company turned its attention towards producing diving watches. Clerc watches fully met the demands of this fledgling hobby, and their tradition of aquatic excellence continues to this day under the stewardship of the latest member of the family to take charge of the company, Gerald Clerc.
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