{"product_id":"braun-classic-white-dial-alarm-clock-bc22w","title":"Braun Classic White Dial Alarm Clock BC22W","description":"\u003cp data-start=\"21\" data-end=\"474\"\u003eThe \u003cstrong data-start=\"25\" data-end=\"40\"\u003eBraun BC22W\u003c\/strong\u003e is a classic analogue alarm clock that exemplifies Braun’s minimalist design heritage, rooted in the brand’s long-standing philosophy of simplicity, clarity and usability. Its timeless silhouette, inspired by iconic Braun clocks of the 1980s, brings a refined yet functional presence to a bedside table, desk or living space, while offering reliable timekeeping and easy-to-use alarm features.\u003c\/p\u003e\n\u003cp data-start=\"476\" data-end=\"853\"\u003e\u003cstrong data-start=\"476\" data-end=\"515\"\u003eClean Analogue Display \u0026amp; Legibility\u003c\/strong\u003e\u003cbr data-start=\"515\" data-end=\"518\"\u003eThe BC22W features a crisp white dial with contrasting black hour markers and hands, including luminous tips that improve visibility in low light. The iconic yellow second hand, synonymous with Braun’s design history, adds a subtle yet distinctive accent that enhances readability at a glance.\u003c\/p\u003e\n\u003cp data-start=\"855\" data-end=\"1313\"\u003e\u003cstrong data-start=\"855\" data-end=\"898\"\u003eCrescendo Alarm \u0026amp; Snooze\/Light Function\u003c\/strong\u003e\u003cbr data-start=\"898\" data-end=\"901\"\u003eEquipped with a crescendo beep alarm, the alarm sound starts gently and gradually increases in intensity until deactivated, helping ensure a more comforting wake-up experience. A built-in snooze and light function allows you to pause the alarm and temporarily illuminate the dial with a soft backlight ideal for checking the time at night without harsh brightness.\u003c\/p\u003e\n\u003cp data-start=\"1315\" data-end=\"1707\"\u003e\u003cstrong data-start=\"1315\" data-end=\"1354\"\u003eContinuous Backlight \u0026amp; User Control\u003c\/strong\u003e\u003cbr data-start=\"1354\" data-end=\"1357\"\u003eOne of the BC22W’s standout features is its continuous backlight function, which subtly illuminates the dial in low-light conditions for effortless time reading at night. This feature can be turned on or off according to your preference, offering flexibility between night-time visibility and energy savings.\u003c\/p\u003e\n\u003cp data-start=\"1709\" data-end=\"2001\"\u003e\u003cstrong data-start=\"1709\" data-end=\"1744\"\u003eQuiet Precision Quartz Movement\u003c\/strong\u003e\u003cbr data-start=\"1744\" data-end=\"1747\"\u003eAt its heart, this clock is powered by a quiet precision quartz movement that delivers accurate and reliable timekeeping without disruptive ticking sounds an ideal attribute for bedrooms and quiet environments.\u003c\/p\u003e\n\u003cp data-start=\"2003\" data-end=\"2403\"\u003e\u003cstrong data-start=\"2003\" data-end=\"2039\"\u003ePractical \u0026amp; Durable Construction\u003c\/strong\u003e\u003cbr data-start=\"2039\" data-end=\"2042\"\u003eHoused in a matte white plastic case, the BC22W balances durability with understated style. Its compact dimensions, approximately 97 mm high, 85.6 mm wide and 42 mm deep make it versatile enough for small nightstands or desk spaces, while luminous tipped hands ensure visibility even before backlight activation.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2405\" data-end=\"2692\"\u003e\u003cstrong data-start=\"2405\" data-end=\"2436\"\u003eBattery-Powered Convenience\u003c\/strong\u003e\u003cbr data-start=\"2436\" data-end=\"2439\"\u003eThis clock operates on 3 × AA batteries (not included), allowing flexible placement away from power outlets. The battery-powered design also means simple maintenance and worry-free use without cords or chargers.\u003c\/p\u003e\n\u003cp data-start=\"2694\" data-end=\"3040\"\u003eA thoughtful blend of timeless design, practical alarm functionality and everyday usability, the Braun BC22W is an excellent choice for anyone seeking a classic analogue clock with modern touches from its continuous backlight and crescendo alarm to silent quartz precision and luminous readability.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003eIf you have any questions, please \u003ca href=\"mailto:customerservices@watchnation.com\" target=\"_blank\"\u003eclick here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/watchnationofficial\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/watchnationofficial\u0026amp;source=gmail\u0026amp;ust=1767839694171000\u0026amp;usg=AOvVaw1fvOLIM_iXvgpVt7RAFbm6\" target=\"_blank\"\u003eFacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/watchnationshop\/?hl%3Den\u0026amp;source=gmail\u0026amp;ust=1767839694171000\u0026amp;usg=AOvVaw3L6GjATiLu5dPT-eVTN44v\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e!\u003c\/span\u003e\u003c\/p\u003e","brand":"Braun","offers":[{"title":"Default Title","offer_id":51536325050709,"sku":"BC22W","price":186.0,"currency_code":"RON","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/image469162204.jpg?v=1758829482","url":"https:\/\/www.watchnation.com\/en-ro\/products\/braun-classic-white-dial-alarm-clock-bc22w","provider":"WatchNation","version":"1.0","type":"link"}