{"product_id":"braun-classic-quarts-white-dial-alarm-clock-bc12w","title":"Braun Classic Quarts White Dial Alarm Clock BC12W","description":"\u003cp data-end=\"167\" data-start=\"114\"\u003e\u003cstrong data-end=\"167\" data-start=\"114\"\u003eBraun Classic Quartz White Dial Alarm Clock BC12W\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"385\" data-start=\"169\"\u003eSimple, reliable, and timelessly designed, the Braun BC12W blends modern minimalism with practical functionality. Perfect for bedside use or travel, this clock reflects Braun’s heritage of clean, user-focused design.\u003c\/p\u003e\n\u003cp data-end=\"409\" data-start=\"387\"\u003e\u003cstrong data-end=\"407\" data-start=\"387\"\u003eDesign \u0026amp; Display\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"815\" data-start=\"410\"\u003e\n\u003cli data-end=\"479\" data-start=\"410\"\u003e\n\u003cp data-end=\"479\" data-start=\"412\"\u003e\u003cstrong data-end=\"426\" data-start=\"412\"\u003eDial Color\u003c\/strong\u003e: White – Crisp and clean for excellent visibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"559\" data-start=\"480\"\u003e\n\u003cp data-end=\"559\" data-start=\"482\"\u003e\u003cstrong data-end=\"493\" data-start=\"482\"\u003eMarkers\u003c\/strong\u003e: Black Arabic Numerals – High-contrast layout for easy reading.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"655\" data-start=\"560\"\u003e\n\u003cp data-end=\"655\" data-start=\"562\"\u003e\u003cstrong data-end=\"571\" data-start=\"562\"\u003eHands\u003c\/strong\u003e: Black Hour\/Minute, Yellow Second – Iconic Braun detailing for quick recognition.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"725\" data-start=\"656\"\u003e\n\u003cp data-end=\"725\" data-start=\"658\"\u003e\u003cstrong data-end=\"672\" data-start=\"658\"\u003eAlarm Hand\u003c\/strong\u003e: Instantly distinguishable to set with ease.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"815\" data-start=\"726\"\u003e\n\u003cp data-end=\"815\" data-start=\"728\"\u003e\u003cstrong data-end=\"749\" data-start=\"728\"\u003eLuminous Elements\u003c\/strong\u003e: Hour and minute hands glow in the dark for nighttime legibility.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"841\" data-start=\"817\"\u003e\u003cstrong data-end=\"839\" data-start=\"817\"\u003eBuild \u0026amp; Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1164\" data-start=\"842\"\u003e\n\u003cli data-end=\"911\" data-start=\"842\"\u003e\n\u003cp data-end=\"911\" data-start=\"844\"\u003e\u003cstrong data-end=\"858\" data-start=\"844\"\u003eCase Shape\u003c\/strong\u003e: Round – Timeless silhouette with compact styling.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"991\" data-start=\"912\"\u003e\n\u003cp data-end=\"991\" data-start=\"914\"\u003e\u003cstrong data-end=\"928\" data-start=\"914\"\u003eCase Color\u003c\/strong\u003e: White – Neutral and versatile to complement any room décor.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1074\" data-start=\"992\"\u003e\n\u003cp data-end=\"1074\" data-start=\"994\"\u003e\u003cstrong data-end=\"1006\" data-start=\"994\"\u003eMaterial\u003c\/strong\u003e: Durable Plastic – Lightweight yet solid for daily use or travel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1164\" data-start=\"1075\"\u003e\n\u003cp data-end=\"1164\" data-start=\"1077\"\u003e\u003cstrong data-end=\"1085\" data-start=\"1077\"\u003eSize\u003c\/strong\u003e: 75mm x 75mm x 35mm – Small enough for portability, big enough to read easily.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1192\" data-start=\"1166\"\u003e\u003cstrong data-end=\"1190\" data-start=\"1166\"\u003eFunctions \u0026amp; Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1579\" data-start=\"1193\"\u003e\n\u003cli data-end=\"1269\" data-start=\"1193\"\u003e\n\u003cp data-end=\"1269\" data-start=\"1195\"\u003e\u003cstrong data-end=\"1207\" data-start=\"1195\"\u003eMovement\u003c\/strong\u003e: Quartz – Silent sweep second hand ensures quiet operation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1351\" data-start=\"1270\"\u003e\n\u003cp data-end=\"1351\" data-start=\"1272\"\u003e\u003cstrong data-end=\"1281\" data-start=\"1272\"\u003eAlarm\u003c\/strong\u003e: Crescendo Beep – Gradually increasing volume for a gentle wake-up.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1424\" data-start=\"1352\"\u003e\n\u003cp data-end=\"1424\" data-start=\"1354\"\u003e\u003cstrong data-end=\"1373\" data-start=\"1354\"\u003eSnooze Function\u003c\/strong\u003e: Yes – Tap to enjoy a few extra minutes of rest.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1505\" data-start=\"1425\"\u003e\n\u003cp data-end=\"1505\" data-start=\"1427\"\u003e\u003cstrong data-end=\"1440\" data-start=\"1427\"\u003eBacklight\u003c\/strong\u003e: Yes – Push-button illumination for clear viewing in the dark.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1579\" data-start=\"1506\"\u003e\n\u003cp data-end=\"1579\" data-start=\"1508\"\u003e\u003cstrong data-end=\"1524\" data-start=\"1508\"\u003eSilent Sweep\u003c\/strong\u003e: No ticking—ideal for light sleepers and quiet spaces.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1601\" data-start=\"1581\"\u003e\u003cstrong data-end=\"1599\" data-start=\"1581\"\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1891\" data-start=\"1602\"\u003e\n\u003cli data-end=\"1622\" data-start=\"1602\"\u003e\n\u003cp data-end=\"1622\" data-start=\"1604\"\u003e\u003cstrong data-end=\"1613\" data-start=\"1604\"\u003eBrand\u003c\/strong\u003e: Braun\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1643\" data-start=\"1623\"\u003e\n\u003cp data-end=\"1643\" data-start=\"1625\"\u003e\u003cstrong data-end=\"1634\" data-start=\"1625\"\u003eModel\u003c\/strong\u003e: BC12W\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1683\" data-start=\"1644\"\u003e\n\u003cp data-end=\"1683\" data-start=\"1646\"\u003e\u003cstrong data-end=\"1658\" data-start=\"1646\"\u003eMovement\u003c\/strong\u003e: Quartz (Silent Sweep)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1709\" data-start=\"1684\"\u003e\n\u003cp data-end=\"1709\" data-start=\"1686\"\u003e\u003cstrong data-end=\"1700\" data-start=\"1686\"\u003eDial Color\u003c\/strong\u003e: White\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1735\" data-start=\"1710\"\u003e\n\u003cp data-end=\"1735\" data-start=\"1712\"\u003e\u003cstrong data-end=\"1726\" data-start=\"1712\"\u003eCase Color\u003c\/strong\u003e: White\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1770\" data-start=\"1736\"\u003e\n\u003cp data-end=\"1770\" data-start=\"1738\"\u003e\u003cstrong data-end=\"1752\" data-start=\"1738\"\u003eAlarm Type\u003c\/strong\u003e: Crescendo Beep\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1793\" data-start=\"1771\"\u003e\n\u003cp data-end=\"1793\" data-start=\"1773\"\u003e\u003cstrong data-end=\"1786\" data-start=\"1773\"\u003eBacklight\u003c\/strong\u003e: Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1813\" data-start=\"1794\"\u003e\n\u003cp data-end=\"1813\" data-start=\"1796\"\u003e\u003cstrong data-end=\"1806\" data-start=\"1796\"\u003eSnooze\u003c\/strong\u003e: Yes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1854\" data-start=\"1814\"\u003e\n\u003cp data-end=\"1854\" data-start=\"1816\"\u003e\u003cstrong data-end=\"1825\" data-start=\"1816\"\u003ePower\u003c\/strong\u003e:  AAA battery (not included)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1891\" data-start=\"1855\"\u003e\n\u003cp data-end=\"1891\" data-start=\"1857\"\u003e\u003cstrong data-end=\"1871\" data-start=\"1857\"\u003eDimensions\u003c\/strong\u003e: 75mm x 75mm x 35mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1911\" data-start=\"1893\"\u003e\u003cstrong data-end=\"1909\" data-start=\"1893\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2187\" data-start=\"1912\"\u003e\n\u003cli data-end=\"1983\" data-start=\"1912\"\u003e\n\u003cp data-end=\"1983\" data-start=\"1914\"\u003e\u003cstrong data-end=\"1934\" data-start=\"1914\"\u003eSilent Operation\u003c\/strong\u003e – No ticking to disturb rest or concentration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2043\" data-start=\"1984\"\u003e\n\u003cp data-end=\"2043\" data-start=\"1986\"\u003e\u003cstrong data-end=\"2004\" data-start=\"1986\"\u003eLuminous Hands\u003c\/strong\u003e – Easily check the time in the dark.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2104\" data-start=\"2044\"\u003e\n\u003cp data-end=\"2104\" data-start=\"2046\"\u003e\u003cstrong data-end=\"2065\" data-start=\"2046\"\u003eCrescendo Alarm\u003c\/strong\u003e – Gentle and effective wake-up tone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2187\" data-start=\"2105\"\u003e\n\u003cp data-end=\"2187\" data-start=\"2107\"\u003e\u003cstrong data-end=\"2131\" data-start=\"2107\"\u003eMinimalist Aesthetic\u003c\/strong\u003e – Clean design fits modern and classic interiors alike.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2209\" data-start=\"2189\"\u003e\u003cstrong data-end=\"2207\" data-start=\"2189\"\u003eWho Is It For?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2465\" data-start=\"2210\"\u003e\n\u003cli data-end=\"2275\" data-start=\"2210\"\u003e\n\u003cp data-end=\"2275\" data-start=\"2212\"\u003e\u003cstrong data-end=\"2230\" data-start=\"2212\"\u003eDesign Purists\u003c\/strong\u003e – Those who value form following function.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2339\" data-start=\"2276\"\u003e\n\u003cp data-end=\"2339\" data-start=\"2278\"\u003e\u003cstrong data-end=\"2296\" data-start=\"2278\"\u003eLight Sleepers\u003c\/strong\u003e – Quiet movement means undisturbed rest.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2399\" data-start=\"2340\"\u003e\n\u003cp data-end=\"2399\" data-start=\"2342\"\u003e\u003cstrong data-end=\"2355\" data-start=\"2342\"\u003eTravelers\u003c\/strong\u003e – Small and durable, perfect for packing.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2465\" data-start=\"2400\"\u003e\n\u003cp data-end=\"2465\" data-start=\"2402\"\u003e\u003cstrong data-end=\"2417\" data-start=\"2402\"\u003eGift Givers\u003c\/strong\u003e – A thoughtful and timeless present for anyone.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2572\" data-start=\"2467\"\u003eThe Braun BC12W is more than an alarm clock—it’s a subtle statement of good design and daily reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you have any questions please \u003ca href=\"https:\/\/www.watchnation.com\/contact-us\/\"\u003eclick here\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/WatchNationUK\/\"\u003eFacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\"\u003eInstagram\u003c\/a\u003e!\u003c\/strong\u003e\u003c\/p\u003e","brand":"Braun","offers":[{"title":"Default Title","offer_id":51536289464661,"sku":"BC12W","price":124.0,"currency_code":"RON","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/image469162074.jpg?v=1758829074","url":"https:\/\/www.watchnation.com\/en-ro\/products\/braun-classic-quarts-white-dial-alarm-clock-bc12w","provider":"WatchNation","version":"1.0","type":"link"}