{"title":"Swatch WHATIF?","description":"","products":[{"product_id":"swatch-whatif-black-square-bioceramic-unisex-watch-so34b700","title":"Swatch WHAT IF...BLACK? Square Bioceramic White Dial Watch SO34B700","description":"\u003ch5\u003eThe Dial:\u003c\/h5\u003e\n\u003cp\u003eThis striking timepiece embodies the essence of minimalistic design with its square dial, elevated by white printing on the sleek black surface, creating a stunning contrast that captures attention at first glance.\u003c\/p\u003e\n\u003cp\u003eEmbracing the brand's commitment to environmental consciousness, the WHAT IF...BLACK? watch features cutting-edge biosourced glass, ensuring a clear view of time while reducing the carbon footprint. The use of this advanced material further enhances the overall durability of the watch, making it a reliable companion for years to come.\u003c\/p\u003e\n\u003ch5\u003eThe Case:\u003c\/h5\u003e\n\u003cp\u003eCrafted from solid matte black bioceramic, both the case and crown exude an air of sophistication and strength. The bioceramic not only adds a unique texture but also showcases Swatch's dedication to sustainable and eco-friendly materials. The square dial design adds a touch of boldness and modernity, setting this timepiece apart from traditional round-faced watches.\u003c\/p\u003e\n\u003ch5\u003eThe Function:\u003c\/h5\u003e\n\u003cp\u003eFunctionality meets style with the practical day-date window, strategically positioned at 3 o'clock. This feature ensures you're always up-to-date with both the day of the week and the date, making it a versatile accessory for any occasion.\u003c\/p\u003e\n\u003ch5\u003eThe Bracelet:\u003c\/h5\u003e\n\u003cp\u003eContinuing the seamless black aesthetic, the solid matte black biosourced bracelet is designed for ultimate comfort, making it ideal for extended wear. The matte black biosourced loop further enhances the overall sleekness of the design while ensuring a secure fit on your wrist. The bioceramic buckle not only completes the look but also adds a functional element, ensuring the watch stays securely fastened throughout your day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith the Swatch WHAT IF...BLACK? SO34B700, you get more than just a watch; you get a statement piece that reflects your commitment to both style and sustainability. Embrace the allure of black, a colour that transcends time, and make a bold statement with this exceptional timepiece.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIf you have any questions please \u003ca href=\"https:\/\/www.watchnation.com\/contact-us\/\"\u003eclick here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/WatchNationUK\/\"\u003efacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\"\u003eInstagram\u003c\/a\u003e!\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51511344759125,"sku":"SO34B700","price":86.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/Untitled-design-13-1.jpg?v=1758594958"},{"product_id":"swatch-what-if-beige-square-bioceramic-unisex-watch-so34t700","title":"Swatch WHAT IF...BEIGE? Square Bioceramic Blue Dial Watch SO34T700","description":"\u003cp\u003eThe Swatch WHAT IF...BEIGE? SO34T700 is a stunning unisex watch that seamlessly blends contemporary style with eco-conscious craftsmanship. Designed to cater to fashion-forward individuals who appreciate both aesthetics and sustainability, this timepiece is an ode to minimalist elegance.\u003c\/p\u003e\n\u003ch4\u003eDial Design:\u003c\/h4\u003e\n\u003cp\u003eFeaturing a captivating blue dial with striking white printing, the watch's face exudes a sense of refined sophistication. The crisp contrast ensures optimal readability, while the day-date window at 3 o'clock adds a practical touch for those who prefer to stay on top of their schedule.\u003c\/p\u003e\n\u003ch4\u003eEco-Friendly Materials:\u003c\/h4\u003e\n\u003cp\u003eIn a world where sustainability takes centre stage, the Swatch WHAT IF...BEIGE? SO34T700 is a true game-changer. It proudly boasts a biosourced glass, making it not just beautiful but also eco-friendly. The use of bioceramic in its case, crown, and buckle reinforces its commitment to minimizing environmental impact, without compromising on durability and quality.\u003c\/p\u003e\n\u003ch4\u003e Case and Bracelet:\u003c\/h4\u003e\n\u003cp\u003eThe solid matte beige bioceramic case and bracelet are the epitome of contemporary fashion. This unisex watch embraces the growing trend for neutral tones, providing a versatile accessory that complements any outfit effortlessly. The bioceramic material ensures a lightweight feel, ensuring ultimate comfort during extended wear.\u003c\/p\u003e\n\u003ch4\u003ePrecision and Reliability:\u003c\/h4\u003e\n\u003cp\u003eSwatch has long been synonymous with precision timekeeping, and the WHAT IF...BEIGE? SO34T700 is no exception. Powered by a reliable quartz movement, you can trust that this timepiece will keep ticking accurately day in and day out.\u003c\/p\u003e\n\u003ch4\u003eUnisex Appeal:\u003c\/h4\u003e\n\u003cp\u003eEmbracing the ethos of inclusivity, this square bioceramic watch transcends gender norms, making it a perfect accessory for anyone who appreciates style with a conscience. Whether you're dressing up for a formal event or keeping it casual on a weekend outing, the Swatch WHAT IF...BEIGE? SO34T700 effortlessly adapts to your unique style.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Swatch WHAT IF...BEIGE? SO34T700 Unisex Square Bioceramic Watch is more than just a timekeeping device; it's a statement piece that reflects your values, sophistication, and penchant for a greener world. Elevate your wrist game with this exquisite timepiece and let your style inspire change!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIf you have any questions please \u003ca href=\"https:\/\/www.watchnation.com\/contact-us\/\"\u003eclick here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/WatchNationUK\/\"\u003efacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\"\u003eInstagram\u003c\/a\u003e!\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51511349150037,"sku":"SO34T700","price":82.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/swatch_so34t700_1-1.jpg?v=1758595000"},{"product_id":"swatch-what-if-gray-square-bioceramic-unisex-watch-so34m700","title":"Swatch WHAT IF...GRAY? Square Bioceramic White Dial Bio-sourced Strap Watch SO34M700","description":"\u003cp data-start=\"228\" data-end=\"739\"\u003eThe Swatch What If Gray SO34M700 delivers a striking blend of modern minimalism and everyday versatility, centred around a sleek gray palette that feels both contemporary and timeless. Its dial presents a clean, thoughtfully balanced layout with contrasting hands and markers that ensure easy readability at a glance. The monochromatic theme extends to the coordinated strap, giving the watch a cohesive look that works effortlessly with a range of outfits from casual streetwear to smart weekend styling.\u003c\/p\u003e\n\u003cp data-start=\"741\" data-end=\"1215\"\u003eThe What If series embodies Swatch’s creative approach to color and simplicity, exploring how subtle tonal variations can elevate everyday design. Rather than relying on bold contrasts or elaborate details, this model uses its restrained gray aesthetic to create a refined, versatile watch that feels both modern and understated. It’s a piece that appeals to wearers who value subtlety and contemporary style in their everyday accessory.\u003c\/p\u003e\n\u003cp data-start=\"1217\" data-end=\"1628\"\u003e\u003cstrong data-start=\"1217\" data-end=\"1257\"\u003eQuartz Movement \u0026amp; Everyday Precision\u003c\/strong\u003e\u003cbr data-start=\"1257\" data-end=\"1260\"\u003eAt its core, the SO34M700 is powered by a reliable quartz movement, offering accurate, low-maintenance timekeeping for daily life. Its straightforward three-hand configuration  hours, minutes, and seconds keeps the dial uncluttered while providing dependable functionality. The focus on essential performance ensures that the watch is as practical as it is stylish.\u003c\/p\u003e\n\u003cp data-start=\"1630\" data-end=\"2075\"\u003e\u003cstrong data-start=\"1630\" data-end=\"1678\"\u003eComfortable Construction \u0026amp; Daily Wearability\u003c\/strong\u003e\u003cbr data-start=\"1678\" data-end=\"1681\"\u003eThe lightweight case and coordinated strap provide all-day comfort, allowing the watch to sit naturally on the wrist without feeling cumbersome. Durable materials ensure the piece can handle everyday activities, and Swatch’s standard water resistance rating offers reassurance against incidental splashes and moisture. These everyday-ready traits make it a dependable companion for regular use.\u003c\/p\u003e\n\u003cp data-start=\"2077\" data-end=\"2528\"\u003e\u003cstrong data-start=\"2077\" data-end=\"2130\"\u003eA Sophisticated Expression of Contemporary Design\u003c\/strong\u003e\u003cbr data-start=\"2130\" data-end=\"2133\"\u003eThe Swatch What If Gray SO34M700 is more than a timepiece it’s a refined expression of modern simplicity and design confidence. Its cohesive gray finish, clear dial layout, and dependable quartz precision make it ideal for those who appreciate understated elegance with everyday utility. Whether worn solo or layered with other accessories, it brings a quiet yet stylish presence to the wrist.\u003c\/p\u003e\n\u003cp\u003eIf you have any questions, please \u003ca href=\"mailto:customerservices@watchnation.com\" target=\"_blank\"\u003eclick here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/watchnationofficial\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/watchnationofficial\u0026amp;source=gmail\u0026amp;ust=1765866411561000\u0026amp;usg=AOvVaw3wqmaMQhd9BJvZAffuzxa-\" target=\"_blank\"\u003eFacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/watchnationshop\/?hl%3Den\u0026amp;source=gmail\u0026amp;ust=1765866411561000\u0026amp;usg=AOvVaw1_S-27bVCJGPZN9xaP7B5Y\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e!\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51511355605333,"sku":"SO34M700","price":76.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/41UptE6G6pL._AC_SX522_-1.jpg?v=1758595075"},{"product_id":"swatch-what-if-green-square-bioceramic-unisex-watch-so34g700","title":"Swatch WHAT IF...GREEN? Square Bioceramic White Dial Watch SO34G700","description":"\u003cp\u003eIntroducing the Swatch WHAT IF...GREEN? SO34G700 Unisex Watch, a bold and eco-friendly timepiece that marries style, sustainability, and precision. Crafted with cutting-edge Square bioceramic, this watch is a testament to Swatch's commitment to a greener future.\u003c\/p\u003e\n\u003ch4\u003eThe Dial:\u003c\/h4\u003e\n\u003cp\u003eThe design of the WHAT IF...GREEN? watch is minimalist yet captivating. A pristine white dial with striking green printing adorns the face, evoking a sense of freshness and vitality. At the 3 o'clock position, a convenient day-date window adds functionality to this fashion-forward timepiece.\u003c\/p\u003e\n\u003cp\u003eBut the true beauty lies in the sustainable materials used in its construction. The biosourced glass not only provides exceptional clarity but also reduces the watch's carbon footprint, making it a conscious choice for the environmentally conscious.\u003c\/p\u003e\n\u003ch4\u003eEco-Friendly Ethos:\u003c\/h4\u003e\n\u003cp\u003eThe watch's case and bracelet are crafted from solid matte green bioceramic, a remarkable material that fuses the allure of ceramic with the eco-friendliness of bioplastics. This innovation sets the Swatch WHAT IF...GREEN? apart, as it showcases how style and sustainability can harmoniously coexist.\u003c\/p\u003e\n\u003cp\u003eEach detail of this watch has been thoughtfully designed to maintain the eco-friendly ethos. The solid matte green bioceramic crown ensures precise time adjustments while adding a touch of elegance to the watch's profile. The matching solid matte green biosourced loop and bioceramic buckle complete the seamless and sustainable look.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhether you're strolling through a city park or attending a formal event, the Swatch WHAT IF...GREEN? SO34G700 Unisex Watch effortlessly blends into any setting. Its versatile design suits any wrist, making it a perfect gift for yourself or a loved one.\u003c\/p\u003e\n\u003cp\u003eJoin the movement towards a greener world with the Swatch WHAT IF...GREEN? SO34G700 Unisex Watch, an exquisite timepiece that speaks to both your sense of style and your commitment to a more sustainable future. Embrace the fusion of elegance and environmental responsibility with Swatch's innovative use of Square bioceramic, and make a powerful statement with every tick of the clock.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIf you have any questions please \u003ca href=\"https:\/\/www.watchnation.com\/contact-us\/\"\u003eclick here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/WatchNationUK\/\"\u003efacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\"\u003eInstagram\u003c\/a\u003e!\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51511362093397,"sku":"SO34G700","price":76.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/1-1-1.jpg?v=1758595156"},{"product_id":"swatch-originals-bright-angle-quartz-blue-dial-silicone-strap-unisex-watch-so34l701","title":"Swatch Originals Bright Angle Quartz Blue Dial Silicone Strap Watch SO34L701","description":"\u003cp data-start=\"113\" data-end=\"586\"\u003eThe Swatch Bright Angle SO34L701 makes an immediate impression with its square-shaped, matte light blue bioceramic case and matching silicone strap. The watch strikes the perfect balance between minimalist style and everyday functionality. Its textured dark blue dial adds depth and character, while the light pink printed numerals and hands create a sense of refinement. The day-date window at 3 o'clock adds a touch of practicality, underscoring its versatile design.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1019\"\u003e“Bright Angle” is Swatch’s line that fuses clean, geometric design with vibrant colour contrasts. The collection is known for its modern, eye-catching aesthetic that transitions easily between casual and active wear. In the SO34L701, this philosophy is evident it’s a watch that looks as sharp in a creative workspace as it does on a weekend outing, pairing bold design with practical features.\u003c\/p\u003e\n\u003cp data-start=\"1026\" data-end=\"1057\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1057\"\u003eQuartz Movement \u0026amp; Daily Use\u003cbr\u003e\u003c\/strong\u003eInside, the SO34L701 is powered by a Swiss quartz movement, offering reliable accuracy. The day-date function at 3 o'clock adds everyday convenience, while the luminescent hands ensure excellent readability in low-light conditions.\u003c\/p\u003e\n\u003cp data-start=\"1297\" data-end=\"1334\"\u003e\u003cstrong data-start=\"1297\" data-end=\"1334\"\u003eBuild, Comfort \u0026amp; Water Resistance\u003cbr\u003e\u003c\/strong\u003eThe watch is built to last with a durable bioceramic case and a 42mm square diameter that ensures a comfortable fit. The matching light blue silicone strap provides a secure and comfortable wear, while the buckle clasp offers adjustability. With a water resistance of 2 ATM, it’s robust enough for splashes and daily wear.\u003c\/p\u003e\n\u003cp data-start=\"1677\" data-end=\"1714\"\u003e\u003cstrong data-start=\"1677\" data-end=\"1714\"\u003eA Statement of Style and Function\u003cbr\u003e\u003c\/strong\u003eThe Swatch Bright Angle SO34L701 is more than a timepiece it’s a statement piece that blends minimalist design with reliable functionality. Its textured dark blue dial, light pink accents, and practical features make it a versatile accessory, ready to complement both casual and creative outfits.\u003c\/p\u003e\n\u003cp\u003eIf you have any questions, please \u003ca href=\"mailto:customerservices@watchnation.com\" target=\"_blank\"\u003eclick here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/watchnationofficial\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/watchnationofficial\u0026amp;source=gmail\u0026amp;ust=1759285911001000\u0026amp;usg=AOvVaw3KfEBtZszWHybBX9IFpVnG\" target=\"_blank\"\u003eFacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/watchnationshop\/?hl%3Den\u0026amp;source=gmail\u0026amp;ust=1759285911001000\u0026amp;usg=AOvVaw2Nht5UGvNKm83tPZk1SyaB\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e!\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51613299540309,"sku":"SO34L701","price":86.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/image477541341.jpg?v=1759890259"},{"product_id":"swatch-originals-squared-off-quartz-black-dial-silicone-strap-unisex-watch-so34m701","title":"Swatch Originals Squared Off Quartz Black Dial Silicone Strap Watch SO34M701","description":"\u003cp data-start=\"152\" data-end=\"598\"\u003eThe Swatch Squared Off SO34M701 makes an immediate impression with its bold, matte dark grey bioceramic case and matching silicone strap. The watch strikes the perfect balance between minimalist style and everyday functionality. Its textured black dial adds depth and character, while the orange numerals and hands create a sense of refinement. The day-date window at 3 o'clock adds a touch of practicality, underscoring its versatile design.\u003c\/p\u003e\n\u003cp data-start=\"635\" data-end=\"1029\"\u003e“Squared Off” is Swatch’s line that fuses clean, geometric design with vibrant colour contrasts. The collection is known for its modern, eye-catching aesthetic that transitions easily between casual and active wear. In the SO34M701, this philosophy is evident it’s a watch that looks as sharp in a creative workspace as it does on a weekend outing, pairing bold design with practical features.\u003c\/p\u003e\n\u003cp data-start=\"1036\" data-end=\"1067\"\u003e\u003cstrong data-start=\"1036\" data-end=\"1067\"\u003eQuartz Movement \u0026amp; Daily Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1036\" data-end=\"1067\"\u003eInside, the SO34M701 is powered by a Swiss quartz movement, offering reliable accuracy. The day-date function at 3 o'clock adds everyday convenience, while the luminescent hands ensure excellent readability in low-light conditions.\u003c\/p\u003e\n\u003cp data-start=\"1307\" data-end=\"1344\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1344\"\u003eBuild, Comfort \u0026amp; Water Resistance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1346\" data-end=\"1687\"\u003eThe watch is built to last with a durable bioceramic case and a 41.8mm square diameter that ensures a comfortable fit. The matching matte dark grey silicone strap provides a secure and comfortable wear, while the buckle clasp offers adjustability. With a water resistance of 20 meters (2 ATM), it’s robust enough for splashes and daily wear.\u003c\/p\u003e\n\u003cp\u003eIf you have any questions, please \u003ca href=\"mailto:customerservices@watchnation.com\" target=\"_blank\"\u003eclick here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/watchnationofficial\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/watchnationofficial\u0026amp;source=gmail\u0026amp;ust=1759285911001000\u0026amp;usg=AOvVaw3KfEBtZszWHybBX9IFpVnG\" target=\"_blank\"\u003eFacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/watchnationshop\/?hl%3Den\u0026amp;source=gmail\u0026amp;ust=1759285911001000\u0026amp;usg=AOvVaw2Nht5UGvNKm83tPZk1SyaB\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e!\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51613311631701,"sku":"SO34M701","price":76.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/image477541439.jpg?v=1759890278"}],"url":"https:\/\/www.watchnation.com\/en-ro\/collections\/swatch-whatif.oembed","provider":"WatchNation","version":"1.0","type":"link"}