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MVMT Feature

Movado Buys MVMT for Initial $100 Million

MVMT Feature

Movado Buys MVMT for Initial $100 Million

A younger audience in exchange for $100 million dollars. That is the deal Movado has struck with the millennial-focused, influencer-marketed MVMT watches. It’s an astute move from the watch super g...

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Swatch No More at Baselworld

“For 2019 we are definitely out,” Nick Hayek told CNBC. And with that, not a single Swatch Group brand will be at Baselworld 2019. The move is stunning and unprecedented; the world’s biggest watch ...

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G-Shock vs. Train

You see the words "G-SHOCK WATCH VS TRAIN CHALLENGE!!! DO NOT REPEAT!!!" and immediately know you've arrived in that corner of YouTube, one that you're telling yourself to escape but can't help but...

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Paul Newman wearing his Rolex Daytona watch on his wrist

The Most Expensive Wristwatch Ever Sold, Paul Newman's Rolex Daytona

On October 26th, without a single paddle in the room being raised, Paul Newman’s Rolex Daytona became the most expensive wristwatch ever sold.This was the watch. It had transcended its function as ...

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