News

Who is Scott Cassell?

Scott Cassell is an American explorer, underwater filmmaker and counter-terrorism operative; he is known for embracing danger.  He has over 13000 hours as a diver and holds the world record for lon...

Baselworld 2019 Releases

If you're a watch enthusiast then you've probably heard of Switzerland's Baselworld.  Baselworld is the largest and most impressive watch show in the world.  The best of the best brands fill the ex...

Casio Pro Trek WSD-F30: Tough as Nails with the Smarts to Match

Last year it was the WSD-F20, this year it’s the WSD-F30. Casio’s latest and greatest Pro Trek builds on its predecessor’s success and fine-tunes some of the more disappointing aspects, resulting i...

Metallica Unveil Collaboration with Nixon

Proving once again that their merchandise covers every single possible base, Metallica have teamed up with American watchmaker Nixon to produce a brand new collection of 9 watches. Each is designed...

Movado Buys MVMT for Initial $100 Million

A younger audience in exchange for $100 million dollars. That is the deal Movado has struck with the millennial-focused, influencer-marketed MVMT watches. It’s an astute move from the watch super g...

Swatch No More at Baselworld

“For 2019 we are definitely out,” Nick Hayek told CNBC. And with that, not a single Swatch Group brand will be at Baselworld 2019. The move is stunning and unprecedented; the world’s biggest watch ...

G-Shock vs. Train

You see the words "G-SHOCK WATCH VS TRAIN CHALLENGE!!! DO NOT REPEAT!!!" and immediately know you've arrived in that corner of YouTube, one that you're telling yourself to escape but can't help but...

The Most Expensive Wristwatch Ever Sold, Paul Newman's Rolex Daytona

On October 26th, without a single paddle in the room being raised, Paul Newman’s Rolex Daytona became the most expensive wristwatch ever sold.This was the watch. It had transcended its function as ...