{"product_id":"braun-classic-quartz-white-dial-alarm-clock-bc12bw","title":"Braun Classic Quartz White Dial Alarm Clock BC12BW","description":"\u003cp data-end=\"670\" data-start=\"207\"\u003eThe Braun BC12BW is a classic analogue alarm clock that exemplifies Braun’s minimalist design philosophy of clarity, simplicity and quiet functionality. Featuring a round black case with a white dial, this timepiece delivers effortless readability with bold contrasting numerals and hands, while its iconic yellow seconds hand, a signature of Braun design, adds both visual appeal and precision time indication.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1047\" data-start=\"672\"\u003e\u003cstrong data-end=\"703\" data-start=\"672\"\u003eClean, Easy-to-Read Display\u003c\/strong\u003e\u003cbr data-end=\"706\" data-start=\"703\"\u003eThe BC12BW’s dial layout prioritises legibility, with luminous-tipped hour and minute hands that make it easy to check the time in low light conditions. The clean, uncluttered face reflects Braun’s “less but better” approach, ensuring that essential information is presented clearly without distraction.\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"1049\"\u003e\u003cstrong data-end=\"1096\" data-start=\"1049\"\u003eReliable Quartz Movement \u0026amp; Silent Operation\u003c\/strong\u003e\u003cbr data-end=\"1099\" data-start=\"1096\"\u003ePowered by a quiet precision quartz movement, this alarm clock delivers dependable timekeeping with minimal audible ticking, ideal for bedrooms, bedside tables or office spaces where calm and quiet are valued.\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan data-testid=\"webpage-citation-pill\" class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1780\" data-start=\"1353\"\u003e\u003cstrong data-end=\"1388\" data-start=\"1353\"\u003eAlarm, Snooze \u0026amp; Light Functions\u003c\/strong\u003e\u003cbr data-end=\"1391\" data-start=\"1388\"\u003eDesigned for everyday ease, the BC12BW includes a crescendo beep alarm that gradually increases in volume to ensure a gentle but effective wake-up. The integrated snooze and light function is activated by pressing the clock’s base, providing a temporary backlight for improved night-time reading and a short additional rest period when needed.\u003c\/p\u003e\n\u003cp data-end=\"2216\" data-start=\"1782\"\u003e\u003cstrong data-end=\"1820\" data-start=\"1782\"\u003eThoughtful Details \u0026amp; Build Quality\u003c\/strong\u003e\u003cbr data-end=\"1823\" data-start=\"1820\"\u003eThe clock’s matte black plastic case and dial lend a timeless, understated aesthetic that fits seamlessly with modern interiors. Its luminous elements and enhanced movement deliver both superior legibility and consistent performance, while its compact 75 mm diameter and 35 mm depth make it a versatile addition to any bedside or desk setting.\u003c\/p\u003e\n\u003cp data-end=\"2565\" data-start=\"2218\"\u003e\u003cstrong data-end=\"2260\" data-start=\"2218\"\u003ePractical \u0026amp; Durable Everyday Companion\u003c\/strong\u003e\u003cbr data-end=\"2263\" data-start=\"2260\"\u003eRequiring just one AAA battery (not included) for operation, the Braun BC12BW is easy to set up and maintain. Built with durable materials and engineered for long-lasting performance, it represents the brand’s focus on quality, precision and functional design.\u003c\/p\u003e\n\u003cp data-end=\"2887\" data-start=\"2567\"\u003e\u003cstrong data-end=\"2591\" data-start=\"2567\"\u003eA Minimalist Classic\u003c\/strong\u003e\u003cbr data-end=\"2594\" data-start=\"2591\"\u003eWith its combination of clear analogue display, thoughtful alarm features and Braun’s iconic minimalist style, the BC12BW is an excellent choice for those who appreciate both everyday practicality and classic design values in a dependable alarm clock.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003eIf you have any questions, please \u003ca href=\"mailto:customerservices@watchnation.com\" target=\"_blank\"\u003eclick here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003eClick here to join our \u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/watchnationofficial\u0026amp;source=gmail\u0026amp;ust=1767922472841000\u0026amp;usg=AOvVaw3pFi6_NIXJ1la6ub4s97ap\" href=\"https:\/\/www.facebook.com\/watchnationofficial\" target=\"_blank\"\u003eFacebook\u003c\/a\u003e and \u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/watchnationshop\/?hl%3Den\u0026amp;source=gmail\u0026amp;ust=1767922472841000\u0026amp;usg=AOvVaw13hYqUnZ_ZTJdO8gqDp2jT\" href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e!\u003c\/span\u003e\u003c\/p\u003e","brand":"Braun","offers":[{"title":"Default Title","offer_id":51536270557525,"sku":"BC12BW","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/image469162030.jpg?v=1758828830","url":"https:\/\/www.watchnation.com\/en-de\/products\/braun-classic-quartz-white-dial-alarm-clock-bc12bw","provider":"WatchNation","version":"1.0","type":"link"}