{"title":"What if","description":"","products":[{"product_id":"swatch-what-iflemon-quartz-yellow-dial-yellow-bioceramic-strap-unisex-watch-so34j700","title":"Swatch WHAT IF…LEMON? Quartz Yellow Dial Yellow Biosourced Strap Unisex Watch SO34J700","description":"\u003cp data-start=\"153\" data-end=\"694\"\u003eThe Swatch “What If Lemon” SO34J700 from the Bioceramic What If? Collection radiates energy and modern simplicity with its bold, all-yellow aesthetic. Its vibrant yellow dial, case, and strap create a cohesive, eye-catching look that makes a statement on the wrist while remaining playful and approachable. The watch is constructed from innovative Swatch Bioceramic, combining sustainable bio-sourced materials with a durable, lightweight feel, and is finished with a matching yellow buckle clasp that ensures secure, comfortable wear.\u003c\/p\u003e\n\u003cp data-start=\"696\" data-end=\"1134\"\u003eThe Bioceramic What If? Collection embodies Swatch’s philosophy of reimagining classic designs with fresh, sustainable materials. The SO34J700 captures that spirit with a cheerful, monochromatic design that highlights the brand’s commitment to creativity, color, and conscious production. It is perfect for individuals who want a distinctive accessory that blends personality with everyday practicality.\u003c\/p\u003e\n\u003cp data-start=\"1136\" data-end=\"1554\"\u003e\u003cstrong data-start=\"1136\" data-end=\"1181\"\u003eQuartz Precision \u0026amp; Everyday Functionality\u003c\/strong\u003e\u003cbr data-start=\"1181\" data-end=\"1184\"\u003ePowered by a reliable quartz movement, the SO34J700 ensures accurate, low-maintenance timekeeping. Its clean dial features simple, legible markers and hands, emphasizing clarity and ease of reading without clutter. This focus on precision and simplicity makes it an ideal companion for daily wear, while the lightweight construction ensures comfort throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1556\" data-end=\"2036\"\u003e\u003cstrong data-start=\"1556\" data-end=\"1588\"\u003eBuild, Comfort \u0026amp; Wearability\u003c\/strong\u003e\u003cbr data-start=\"1588\" data-end=\"1591\"\u003eThe 41.8mm bioceramic case sits comfortably on the wrist, with a thickness of 10.5mm and a lug-to-lug measurement of 33.25mm, creating a proportionate and modern profile. The yellow bio-sourced strap is flexible and gentle against the skin, while the bioceramic buckle provides a secure fit. With water resistance up to 2?Bar, it can handle incidental splashes and everyday exposure to moisture, making it practical for casual, all-day use.\u003c\/p\u003e\n\u003cp data-start=\"2038\" data-end=\"2437\"\u003e\u003cstrong data-start=\"2038\" data-end=\"2081\"\u003eA Statement of Color and Sustainability\u003c\/strong\u003e\u003cbr data-start=\"2081\" data-end=\"2084\"\u003eThe Swatch “What If Lemon” SO34J700 is more than a playful, yellow watch it’s a celebration of modern design, sustainability, and individuality. Its vibrant hue, innovative bioceramic construction, and precise quartz movement make it an expressive yet reliable timepiece for anyone looking to add a pop of color and personality to their daily style.\u003c\/p\u003e\n\u003cp\u003eIf you have any questions, please \u003ca href=\"mailto:customerservices@watchnation.com\" target=\"_blank\"\u003eclick here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/watchnationofficial\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/watchnationofficial\u0026amp;source=gmail\u0026amp;ust=1765609820523000\u0026amp;usg=AOvVaw3r6YRsO6WflQMKUvgvhd1l\" target=\"_blank\"\u003eFacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/watchnationshop\/?hl%3Den\u0026amp;source=gmail\u0026amp;ust=1765609820523000\u0026amp;usg=AOvVaw2mcBCqRmhcoZg9QfVUDzUh\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e!\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51306532045141,"sku":"SO34J700","price":76.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/SO34J700.jpg?v=1765539987"},{"product_id":"swatch-what-ifmint-quartz-green-dial-green-bioceramic-strap-unisex-watch-so34g701","title":"Swatch WHAT IF…MINT? Quartz Green Dial Bioceramic Strap Watch SO34G701","description":"\u003cp data-start=\"210\" data-end=\"805\"\u003eThe Swatch What If Mint SO34G701 delivers a refreshing blend of contemporary design and everyday wearability, centred around a soft yet striking mint-green colourway. Its dial presents a clean, minimalist layout with contrasting hands and markers that ensure clear legibility, while the cohesive mint tone extends to the strap, giving the watch a unified and modern look. Encased in a 41.8mm bioplastic case, the timepiece strikes a confident but lightweight presence on the wrist, perfect for anyone seeking a fresh aesthetic that feels at home in casual and smart-casual settings alike.\u003c\/p\u003e\n\u003cp data-start=\"807\" data-end=\"1277\"\u003eThe What If series embodies Swatch’s playful exploration of colour and simplicity, focusing on bold tonal expression rather than elaborate detailing. The SO34G701 captures that philosophy through its refreshing mint finish a hue that evokes optimism and modern sensibility. It’s a watch designed for individuals who enjoy expressive yet refined accessories, offering a versatile piece that adds subtle personality to everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"1279\" data-end=\"1672\"\u003e\u003cstrong data-start=\"1279\" data-end=\"1325\"\u003eSwiss Quartz Movement \u0026amp; Everyday Precision\u003c\/strong\u003e\u003cbr data-start=\"1325\" data-end=\"1328\"\u003ePowered by a reliable Swiss quartz movement, the What If Mint offers accurate, low-maintenance timekeeping that’s ideal for daily life. Its straightforward analogue layout keeps the dial intuitive and easy to read, allowing the refreshing mint palette to remain the focal point while supporting consistent performance from morning to night.\u003c\/p\u003e\n\u003cp data-start=\"1674\" data-end=\"2065\"\u003e\u003cstrong data-start=\"1674\" data-end=\"1719\"\u003eComfortable Wear \u0026amp; Practical Construction\u003c\/strong\u003e\u003cbr data-start=\"1719\" data-end=\"1722\"\u003eThe bioplastic case and flexible strap combine to create a timepiece that feels effortless throughout the day, with the lightweight construction ensuring comfort whether worn for errands, travel or relaxed weekends. The traditional buckle clasp provides a secure fit, and the balanced proportions make it suitable for a variety of wrist sizes.\u003c\/p\u003e\n\u003cp data-start=\"2067\" data-end=\"2402\"\u003e\u003cstrong data-start=\"2067\" data-end=\"2108\"\u003eWater Resistance \u0026amp; Everyday Readiness\u003c\/strong\u003e\u003cbr data-start=\"2108\" data-end=\"2111\"\u003eWith 30 metres (3 ATM) of water resistance, the SO34G701 is protected against incidental splashes and everyday moisture such as handwashing or light rain. While not intended for swimming or prolonged submersion, this resilience reinforces its role as a reliable companion for daily wear.\u003c\/p\u003e\n\u003cp data-start=\"2404\" data-end=\"2873\"\u003e\u003cstrong data-start=\"2404\" data-end=\"2448\"\u003eA Fresh Expression of Contemporary Style\u003c\/strong\u003e\u003cbr data-start=\"2448\" data-end=\"2451\"\u003eThe Swatch What If Mint SO34G701 is more than a timekeeper it’s a refreshing expression of contemporary colour and Swiss precision. Its cohesive mint design, lightweight build, and dependable quartz movement make it an ideal choice for those who appreciate modern simplicity with a vibrant edge. Whether worn as a standout casual accessory or an everyday essential, it brings a confident, cheerful presence to the wrist.\u003c\/p\u003e\n\u003cp\u003eIf you have any questions, please \u003ca href=\"mailto:customerservices@watchnation.com\" target=\"_blank\"\u003eclick here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/watchnationofficial\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/watchnationofficial\u0026amp;source=gmail\u0026amp;ust=1766022972160000\u0026amp;usg=AOvVaw3gpVZB7udzL_P3F7otZ-jL\" target=\"_blank\"\u003eFacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/watchnationshop\/?hl%3Den\u0026amp;source=gmail\u0026amp;ust=1766022972160000\u0026amp;usg=AOvVaw2kAN_aRwM5qpHmlz_3PDoK\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e!\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51514000048469,"sku":"SO34G701","price":76.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/1920_zegarek-swatch-bioceramic-what-if-mint-so34g701-1.jpg?v=1758624368"},{"product_id":"swatch-what-ifsky-quartz-blue-dial-blue-bioceramic-strap-unisex-watch-so34s700","title":"Swatch WHAT IF…SKY? Quartz Blue Dial Blue Biosourced Strap Watch SO34S700","description":"\u003cp\u003e\u003cstrong\u003eSwatch WHAT IF…SKY? Quartz Blue Dial Blue Bioceramic Strap Watch SO34S700\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Case:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Swatch WHAT IF…SKY? is presented in a square case that is made out of bioceramic, which is a unique blend that combines two-thirds zirconium oxide ceramic powder with one-third biosourced material derived from castor oil, resulting in a material with unparalleled strength and softness. It measures 41.8mm in diameter and 10.5mm in thickness. It features a push\/pull crown at 3 o’clock and edge-to-edge biosourced glass that gives a side view of the watch's printed white indexes. The solid printed caseback depicts a front view of the watch.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Dial:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe dial is presented in blue and features white printed baton-style indices, silver-coloured glow-in-the-dark hands and a day-date window at 3 o'clock. It also showcases a white printed 60-second track that is located around the edge of the dial. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Strap:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe watch is complemented by an integrated biosourced strap with a BIOCERAMIC standard pin and buckle.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Functions:\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe watch is powered by Swiss-made quartz mechanisms, which offer accuracy and reliability. It is water resistant to 20 metres, which means that it should not be exposed to anything more than very light splashes of water.\u003c\/span\u003e\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51514002538837,"sku":"SO34S700","price":76.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/1920_zegarek-swatch-bioceramic-what-if-sky-so34s700-1.jpg?v=1758624412"},{"product_id":"swatch-what-ifrose-quartz-pink-dial-pink-bioceramic-strap-unisex-watch-so34p700","title":"Swatch WHAT IF…ROSE? Quartz Pink Dial Biosourced Strap Watch SO34P700","description":"\u003cp data-start=\"219\" data-end=\"787\"\u003eThe Swatch What If Rose SO34P700 presents a soft yet confident statement of contemporary design, centred around its warm rose-toned dial and coordinated colourway. Its dial features clear, contrasting hands and markers that ensure effortless readability, while the cohesive rose palette extends to the strap, giving the watch a unified and modern aesthetic. Encased in a 41.8mm bioplastic case, the timepiece balances a bold wrist presence with lightweight wearability, making it an ideal companion for everyday life, relaxed weekends or casual smart ensembles.\u003c\/p\u003e\n\u003cp data-start=\"789\" data-end=\"1222\"\u003ePart of Swatch’s What If series, the SO34P700 reflects the brand’s creative exploration of colour and minimalism. Rather than relying on intricate details or busy layouts, this model uses a refined rose hue to convey personality and contemporary flair. It’s designed for individuals who appreciate expressive style delivered with simplicity a watch that feels playful yet polished without fuss.\u003c\/p\u003e\n\u003cp data-start=\"1224\" data-end=\"1643\"\u003e\u003cstrong data-start=\"1224\" data-end=\"1270\"\u003eSwiss Quartz Movement \u0026amp; Everyday Precision\u003c\/strong\u003e\u003cbr data-start=\"1270\" data-end=\"1273\"\u003eUnderneath its expressive exterior, the What If Rose is powered by a reliable Swiss quartz movement, offering accurate, low-maintenance timekeeping suitable for daily wear. Its straightforward analogue display keeps the face uncluttered and intuitive, allowing the warm rose palette to remain the focal point while ensuring dependable performance throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1645\" data-end=\"2038\"\u003e\u003cstrong data-start=\"1645\" data-end=\"1690\"\u003eComfortable Wear \u0026amp; Practical Construction\u003c\/strong\u003e\u003cbr data-start=\"1690\" data-end=\"1693\"\u003eThe bioplastic case and flexible strap combine to create a watch that’s comfortable for all-day wear. Its lightweight build sits naturally on the wrist, and the traditional buckle clasp ensures a secure fit. The balanced proportions make it suitable for a variety of wrist sizes and versatile enough to complement both casual and everyday looks.\u003c\/p\u003e\n\u003cp data-start=\"2040\" data-end=\"2369\"\u003e\u003cstrong data-start=\"2040\" data-end=\"2083\"\u003eWater Resistance \u0026amp; Everyday Reliability\u003c\/strong\u003e\u003cbr data-start=\"2083\" data-end=\"2086\"\u003eWith 30 metres (3 ATM) of water resistance, the SO34P700 stands up to incidental splashes and routine moisture such as handwashing or light rain. While it isn’t intended for swimming or deep immersion, this resilience underscores its practicality as a dependable daily accessory.\u003c\/p\u003e\n\u003cp data-start=\"2371\" data-end=\"2820\"\u003e\u003cstrong data-start=\"2371\" data-end=\"2410\"\u003eA Subtle Expression of Modern Style\u003c\/strong\u003e\u003cbr data-start=\"2410\" data-end=\"2413\"\u003eThe Swatch What If Rose SO34P700 is more than a timepiece it’s a gentle blend of contemporary colour and Swiss precision. Its cohesive rose design, reliable quartz movement, and lightweight comfort make it a versatile choice for those who value simplicity with expressive flair. Whether worn as a daily essential or a soft accent to everyday outfits, it brings a pleasant, confident presence to the wrist.\u003c\/p\u003e\n\u003cp\u003eIf you have any questions, please \u003ca href=\"mailto:customerservices@watchnation.com\" target=\"_blank\"\u003eclick here\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eClick here to join our \u003ca href=\"https:\/\/www.facebook.com\/watchnationofficial\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.facebook.com\/watchnationofficial\u0026amp;source=gmail\u0026amp;ust=1766022972160000\u0026amp;usg=AOvVaw3gpVZB7udzL_P3F7otZ-jL\" target=\"_blank\"\u003eFacebook\u003c\/a\u003e and \u003ca href=\"https:\/\/www.instagram.com\/watchnationshop\/?hl=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.instagram.com\/watchnationshop\/?hl%3Den\u0026amp;source=gmail\u0026amp;ust=1766022972160000\u0026amp;usg=AOvVaw2kAN_aRwM5qpHmlz_3PDoK\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e!\u003c\/p\u003e","brand":"Swatch","offers":[{"title":"Default Title","offer_id":51514005586261,"sku":"SO34P700","price":76.8,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/3720\/2517\/files\/SO34P700.jpg?v=1765947538"}],"url":"https:\/\/www.watchnation.com\/en-de\/collections\/what-if.oembed","provider":"WatchNation","version":"1.0","type":"link"}