SALE
The WatchNation watch sale brings together selected men’s and ladies' collections, with savings across everything from everyday favourites to Swiss-made mechanical watches.
Whether you’ve had a model in mind or you’re looking for something worth putting on your wrist, this is a good place to start.
Explore the WatchNation sale and find your next watch for less.
RATED 'EXCELLENT' ON TRUSTPILOT
japanese mechanical with a lot to offer.
SWISS-MADE WATCHES WITH AN AMERICAN SPIRIT.
JAPANESE WATCHMAKING DEFINED BY INNOVATION.
Swiss watches with practicality at their core.
PURPOSE-BUILT MILITARY WATCHES MADE TO LAST.
MODERN WATCHES WITH A CONFIDENT, URBAN EDGE.
STRAIGHTFORWARD WATCHES WITH REAL CHARACTER.
SWISS DESIGN INSPIRED BY THE RAILWAY CLOCK.
BRITISH DESIGN WITH DISTINCTIVE CHARACTER.
Built around precision and engineering.
Purpose-built for visibility and hard use.
SALE TOP PICKS
SHOP THE SALE
Need help?
Frequently Asked Questions
PRODUCTS
Yes. WatchNation is an official authorised retailer for every brand we sell. Watches are genuine and supplied with the relevant branded packaging, paperwork and manufacturer warranty.
Yes. A reduced price does not mean losing the manufacturer warranty. Every new watch includes its official manufacturer warranty, and you can find the relevant warranty information on each product page.
The main difference is how they are powered. A quartz watch uses a battery and an electronic movement to keep time, making it accurate and very easy to live with. An automatic watch uses a mechanical movement powered by a mainspring, with a rotor inside the watch helping to wind it as you move your wrist.
Case diameter, shown as something like 36mm, 38mm, 40mm or 42mm is a useful place to start, but it does not tell you everything.
Your wrist size, the length of the case from lug to lug, its thickness and the overall design can all change how large a watch feels. Two 40mm watches can therefore wear very differently.
The right size is ultimately the one that feels comfortable and properly proportioned on your wrist.
If you buy a metal bracelet watch, just let us know in your order notes and we will size it for you free of charge.
DELIVERY AND RETURNS
Yes, Sale items follow the same returns policy. Orders placed between 30 October and 21 December 2026 can be returned up to and including 15 January 2027. Standard returns conditions and exclusions apply.
Yes. UK orders qualify for free delivery, with tracked services used across UK shipments. Faster delivery options are also available at checkout where applicable. Orders placed on weekends or Bank Holidays are dispatched on the next working day.
Yes. We offer free shipping to both the USA and Canada.
Orders to the USA and Canada are also sent on a DDP (Delivered Duty Paid) basis, which means applicable duties, taxes and customs charges are included at checkout. You should not be asked to pay additional import fees before delivery.
