We’ve Moved — A New Chapter in Chester

10 Years in Hoole — Thank You

We’ve spent the last 10 years in Hoole.

What started as a small independent shop grew steadily over time, and that’s completely down to the people who supported us along the way. Whether you came in to buy your first watch, added something to your collection, or just stopped by for a chat — it’s meant a lot.

Hoole will always be a big part of our story. Chester has always been home for us, and being an independent here is something we don’t take lightly.

But it felt like the right time to make a move.

10 years in Hoole — where it all started.

We’ve Moved Into Chester City Centre

We’ve now relocated into Chester city centre.

This isn’t just about a new location — it’s about doing things better. Creating a space that feels more relaxed, easier to spend time in, and somewhere you can properly look at watches without feeling rushed.

It also means we’re bringing Cestrian into the city for the first time.

For anyone who doesn’t know, Cestrian comes from Cestria — the original Roman name for Chester. It’s always been tied to where we’re from, and that’s been the thinking behind the brand from day one.

Bringing that into a physical space in the city feels like a natural step.

We'll be based up on the Historic Rows

Where Things Are At Right Now

We’re in the middle of the move at the moment.

We’re still fully operational online and getting orders out as quickly as we can, but things may take a little longer than usual while we get everything set up properly.

Our phone lines are also being transferred, so for now the best way to get hold of us is via email (customerservices@watchnation.com)

We’re working through everything as quickly as possible and really appreciate your patience while we get settled.

The New Space

The new store gives us the chance to do things properly.

It’s not about packing as much as possible into a store. It’s about creating a space where you can take your time, try things on, ask questions, or just come in and have a look around.

Whether you’re buying your first watch or you’ve been into watches for years, WatchNation is proud to welcome you into our new experience, and we can't wait to share it with you.

Opening Soon

We’re still getting everything ready, but we’re looking forward to showing you the new place.

Opening Summer 2026
27 Bridge Street Row East
Chester, CH1 1NW

There’s more to come once we’re fully up and running.

Thanks again to everyone who’s supported us over the years — and for bearing with us during the move.

See you soon!